Javier Macías

Activation and management of results-oriented Paid Social campaigns, from strategic definition to daily optimization.

Data interpretation to identify improvement opportunities and scale campaign performance.

Collaboration with strategy, creative, and account teams to ensure execution aligned with client objectives.

Design and implementation of paid media strategies aligned with business objectives, data analysis, and continuous campaign optimization across various platforms. Client relationship management. Preparation of clear reports that facilitate decision-making, as well as identifying growth opportunities to ensure sustainable results.

Management and optimization of Paid Media campaigns across multiple platforms. Responsible for overseeing digital strategies, reporting, and data analysis to maximize campaign performance. In addition to coordinating briefs and project pipelines.