Freelancer profile translated to English.

Description

With over 15 years of experience in the digital sector, I stand out as an online marketing strategist across various channels and platforms.

My specialization in the execution of comprehensive strategies and my leadership have been evident in roles of responsibility at Euromaster and Vodafone.

I combine creativity and innovation, applying agile methodologies for project management.

The focus on continuous learning keeps me updated on new digital challenges such as the implementation of AI in internal processes.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km)

La Tostadora de Ideas
Digital Design and Marketing
May 2023 - Today (3 years and 3 months)
· Implementation of automated AI processes with Zapier, Make, Coda, or Power Automate.
· Generation of Apps and websites with “Power Apps”.
· Generation of dashboards with Adobe Analytics for the Correos App.
· Supervision of digital strategies such as SEO, Email campaigns, and Social Media.
SEO Web Design Adobe Analytics Process Automation Offline Design
Euromaster Automoción y Sevicios
Online Marketing Manager
September 2021 - May 2023 (1 year and 8 months)
Improvement of organization and task distribution in a multinational team.
• Data Analytics orientation and successful execution of the Online Marketing Plan. Sales growth of +12% and successful migration of the e-commerce to an internal CMS.
• Exploration of new channels such as PMAX, Shopping, Programmatic (prospecting and retargeting), and Drive to Store. Leadership in digital strategies: SEO, SEM, AFL, Social Media, and Google My Business.
Vodafone España
Product Owner
November 2020 - August 2021 (9 months)
• Effective coordination of cross-functional teams.
• Planning and execution of Paid Media actions with a focus on data analysis.
• Pilot for SEO/SEM lead optimization and strategy for "Tarifa TV".
• Strategic planning for sales decline with actions to increase leads by +8%.
• Supervision of Paid Media, Social Media, and Affiliation channels and application of agile methodologies (Agile).