Javier Domínguez Ferrer

Director specialized in marketplaces, e-commerce, and digital transformation, with over 10 years of experience helping brands, distributors, retailers, and platforms launch and scale digital businesses in Europe, the UK, the United States, Canada, Mexico, and the United Arab Emirates.

As CEO and Co-Founder of Padeco Global, I lead a group specializing in marketplace strategy and digital commerce, combining strategic consulting, platform growth, seller enablement, and full-commerce operations.

I have advised over 500 brands and distributors, worked on more than 50 marketplaces, and influenced over 100 million euros in GMV. The projects developed have contributed to average growth exceeding 40%, through strategy, commercial planning, operational optimization, and profitability improvement.

I have experience with Amazon Vendor and Seller, as well as ecosystems like Miravia, Alibaba, Leroy Merlin, and international B2B and B2C marketplaces.

I have also participated in the development of marketplace platforms, including Ingram Micro's Xvantage. This experience allows me to bring a comprehensive view from both the seller and platform perspectives: seller acquisition, monetization, operating model, and scalability.

My profile combines strategy and execution. I work on business models, go-to-market strategies, international expansion, growth strategy, partnerships, digital transformation, financial planning, and scalable operations. I have led teams of 25+ professionals.

I am a Global Service Partner for Alibaba Group and a Certified Trainer for Miravia. Previously, I worked in strategy, finance, sales, and business analysis at Vodafone, Ferrovial, Deloitte, and BBVA.

Specialties: Marketplace Strategy | E-commerce Strategy | Digital Transformation | International Expansion | Interim Management | Amazon Vendor & Seller | Go-to-Market | Growth Strategy