Description

I specialize in research-driven solutions tailored to China and Japan. My service is for clients struggling with consumer insight, marketing strategy, or product decisions and want more certainty. I am versed in common qualitative research methods such as ethnography, in-depth interviews, focus groups, diary study and trend research in local languages and local contexts.

One thing I and my small team is particularly good at is finding niche research sample. This is especially helpful if your target audience/customers are a niche.

I have 10 years' experience in my field. My clients have always been the world's most successful brand names who have big questions, including Google, Adidas, IKEA, Meta, Chanel, Amazon, New Balance, Hilton and so on.

As long as you have something that you want Japanese or Chinese consumers to like, my service can be your solution.

Contact me if you need qualitative research service and more certainty for your business in China and Japan.

Industry field of expertise

Languages

English
Native or bilingual
Chinese
Native or bilingual
Japanese
Fluent

Workplace preferences

Remote only

Primarily works remotely

Certain People Agency
Founder, Principal Insight Strategist, Client Lead
December 2024 - Today (1 year and 6 months)
Oslo, Norway
| A Market Research And Consumer Insight Company |
We find certain people to give companies certainty in China & Japan.

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We help you tailor and conduct qualitative consumer research. Especially, we are great at finding your business's most valuable individuals—your existing customers or those likely to become—and by directly talking to them, unearthing answers to your questions.

Our research and insights are proudly backed by strategic brand thinking and factors in culture.

Want to learn more? Please head to our website https://www.certainpeople.agency/
Independent
Consultant - Consumer Strategy, Research, Insights
June 2020 - February 2025 (4 years and 8 months)
Oslo, Norway
I work for brands such as CHANEL, Google, Lululemon, ASICS, adidas, Amazon, W Hotel, Aesop, Diageo luxury and Mondelez on projects including
global brand repositioning, generating insights for product innovation, strategizing cross-category expansion and solving DEI and sustainability communication challenges.
Flamingo
Senior Analyst
February 2018 - March 2020 (2 years and 1 month)
London, UK
Help the world’s major fashion, tech, FMCG brands (e.g. CHANEL, adidas, Colgate, Jo Malone) tackle portfolio / category / communication challenges and/or create new opportunities

Projects often concern multiple markets where a global vision is vital.