About Jason
French
Native or bilingual
Experience
- Architecture Bois MagazineEmail campaign managementARCHITECTURE AND URBAN PLANNINGAugust 2023 - Today (2 years and 10 months)- Comprehensive campaign analysis- Development of a strategy adapted to objectives- Creation of an editorial plan- Writing, design, and integration into tools- Scheduling and performance monitoring- Template design- Implementation of high-performing workflows (abandoned cart, post-purchase...)- Email scenarios for every situation- Email tool setup or migration- Deliverability rule verification
- Architecture Bois MagazineManager in strategy and business developmentARCHITECTURE AND URBAN PLANNINGSeptember 2022 - August 2023 (11 months)Bordeaux, France- Writing/Creation of news newsletters, sales emails, product emails- Implementation of automated email sequences (welcome, promotional launch, re-engagement, abandoned cart, and increasing online store revenue) through marketing emails -> 8% increase in customer loyalty -> 40% increase in profits.- Product page writing and SEO, link building- Social media management: strategy, editorial calendar, content (substance and form), and long-term publication.- Competitive analysis as part of market watch.
- AkhilleusCommunication Officer and Digital Support ManagementHEALTH AND WELLNESSSeptember 2020 - August 2021 (11 months)Troyes, France- Management of email campaigns (writing and graphic design): newsletter- Website redesign: SEO, writing, and organization of pages by theme -> 10% traffic increase.- Production of editorial content (implementation of a new online video service, print poster, audiovisual production).- Database management
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Education
- Master: Strategic Marketing and Communication ManagerFormasup Campus2023Manager en stratégie et développement d'affaires
- Bachelor's degree in Communication ProfessionsIUT de Troyes2021Culture technologique et développement multimédia, communication, développement web, PAO, production audiovisuelle.