Jason Cohen

Senior role dedicated to key accounts and the most complex hedging strategies. Active prospecting of financial departments in companies with significant international transfers, structuring of tailor-made solutions, and management of a high-value mid-market portfolio. Role left after 3 months for a return to France.

→ 25 new clients signed in 3 months (~8 accounts/month)

→ $5M in volume + $40K in P&L generated upon starting the role

→ Exclusive targeting of CFOs, Treasurers, CEOs via direct outbound prospecting

This role illustrates what 6 years of intensive practice concretely achieve: the ability to enter a market, identify the right contacts, understand their foreign exchange risk exposure within a few exchanges, and close. 25 clients in 3 months in a senior role is the result of a well-honed process.

Sales and management of complex foreign exchange solutions for over 500 Canadian companies, from SMEs to groups with structured treasury, in one of the most demanding markets in terms of price transparency.

→ $35M+ in annual managed volume

→ ~$600K in annual generated P&L

→ 200% of quota consistently achieved

→ 50 to 80 active clients managed simultaneously

→ 500+ companies supported over 5 years

Exclusive targeting of C-level (CEO, CFO, Treasurers) outbound prospecting, full cycle from qualification to closing and retention.

For SMEs, my goal was to make the real cost of foreign exchange clear, transforming an unavoidable charge into measurable savings. For groups, it was to design and manage tailor-made hedging strategies to protect margins against currency volatility.

Pure sales role in a non-banking environment: developing client portfolios and opening new accounts in the Canadian foreign exchange market. An intensive learning ground where each day was built around a single objective: identify, qualify, and convince financial decision-makers to adopt an alternative to their bank.

→ 4 to 6 new accounts opened per month via high-volume telephone prospecting

→ 150% of quota achieved from the first months

→ Exclusive targeting of executives and financial directors (CEO, CFO, Head of Finance)

→ Promoted to FX Sales & Trading in 7 months — ahead of standard progression

Each call followed a structured process: differentiating hook, qualification of international flows, identification of foreign exchange risk exposure, and presentation of the value of non-bank foreign exchange against implicit bank margins. This is where my mastery of the full sales cycle and my ability to work under pressure with high volumes were forged.