Jason B.

My expertise:

Strategy: Category Analysis - Positioning - Architecture - Packaging

Creation: Naming - Verbal Identity - Creative Concept - Creative Brief

Innovation: Innovation Strategy, Ideation

Research: Trends, Semiotics, Field Research

Let's work together:

My name is Jason and I am a strategic planner, specializing in brand issues for almost 10 years.

Over the years, I have encountered a variety of challenges. Corporate, working with the largest French groups. But also consumer, with fast-moving consumer goods brands, allowing me today to have a broad vision of the brand, without ever limiting my expertise to a single industry.

Working in French and English, I support global brands and start-ups on a daily basis.

As a freelancer, the spirit of collaboration is paramount. I enjoy working with new structures, with great energy and open-mindedness. I like to bring a new perspective, new ideas. Strong ideas, for strong brands, to provoke meaningful change.