Freelancer profile translated to English.
Back to original languageAbout Jasmin
I help companies become visible with strategic SEO content. My focus is on high-quality website texts that convince both users and search engines: from blog articles and category pages to holistic content strategies along various customer journeys.
I come from the agency environment, where I learned online marketing holistically. I quickly focused on search engine optimization and especially on the analysis, evaluation, and creation of website texts. With great ambition, I started as a junior after my training and quickly developed into a manager and then a team lead in the (SEO) content area.
In recent years, I have managed and implemented national and international client projects. I conduct in-depth SEO audits, quickly familiarize myself with new topics and business models, and identify which content is really needed or which optimizations can be made.
Typical projects I undertake:
- SEO copy creation (revision & new creation of texts for various page types/industries)
- Analysis and evaluation of SEO content
- Content strategies and topic planning
After several years in the agency environment and my move to the corporate side, I am now looking forward to contributing my expertise through freelancing and various short-term and long-term projects.
German
Native or bilingual
Remote only
Primarily works remotely
Experience
- Babtec Informationssysteme GmbHOnline Marketing Manager (Focus SEO & SEA)SOFTWARE PUBLISHINGOctober 2025 - Today (10 months)Wuppertal, Germany
- Primary responsibility for SEO & SEA in close cooperation with content managers and designers
- Strategy development and independent implementation of measures for SEO, with a focus on GEO etc.
- Execution of holistic SEO audits and tracking & reporting of performance
- Management, optimization, and expansion of Google Ads
- Newsletter and mailing creation in Salesforce (Account Engagement)
- netspirits Online-MarketingContent Lead and SEO ManagerDIGITAL AND ITFebruary 2025 - September 2025 (7 months)Köln, Germany
- Professional & disciplinary leadership for the content unit within the SEO team (3 employees)
- Conducting job interviews and selection processes for new employees
- Key Account Manager for diverse SEO and content projects: leadership, implementation, task coordination, quality assurance, and customer communication
- Leading workshops and onboarding sessions for internal teams and external clients
- Conducting SEO audits from a technical and content perspective, as well as analyzing target groups and evaluating user experience
- Conducting acquisition talks and pitches, accompanying and managing website relaunch projects
- Daily use of AI tools for process optimization
- netspirits Online-MarketingContent and SEO ManagerDIGITAL AND ITJune 2023 - January 2025 (1 year and 7 months)Köln, Germany
- Key Account Manager for diverse SEO and content projects: leadership, implementation, task coordination, quality assurance, and customer communication
- Leading workshops and onboarding sessions for internal teams and external clients
- Conducting SEO audits from a technical and content perspective, as well as analyzing target groups and evaluating user experience
- Conducting acquisition talks and pitches, accompanying and managing website relaunch projects
- Daily use of AI tools for process optimization
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Education
- Training as a Marketing Communications Clerk2023Ausbildung zur Kauffrau für Marketingkommunikation