Freelancer profile translated to English.
Back to original languageAbout Jasmine
Copywriter with a psychological background and many years of experience in social, cultural, and purpose-driven contexts.
I give thoughts form: precise, clear, and with a feel for the target audience and medium.
Whether it's a website, flyer, brochure, newsletter, or LinkedIn post: I develop texts from concept to final polish – understandable, lively, and coherent.
My focus is on copywriting, editing, concept development, and writing support – with an eye for layout and a sure feel for tonality and impact.
I work in a structured, flexible way and particularly enjoy working with clients from education, culture, health, and social services. Even small projects are in good hands with me. And good words in good company.
German
Native or bilingual
English
Conversational
Can work on-site
Winterthur (up to 50km)
Experience
- B SINNCopywriter | MSc Psych. | Language & StructureJanuary 2023 - Today (3 years and 7 months)Winterthur, SwitzerlandI bring over 30 years of professional experience in social, cultural, and psychological contexts – and combine professional depth with linguistic clarity. Under the label B SINN, I have been supporting organizations, institutions, and individuals in developing and implementing compelling content since 2023.Typical Areas of Responsibility
- Copywriting for websites, brochures, newsletters, social media
- Editing and proofreading, e.g., of technical articles or image brochures
- Conception of communication strategies, including target group focus and tonality
- Writing support for portraits, project reports, or blog posts
- Creation of complete text/layout packages (e.g., with Canva)
Some Selected Projects- For a psychosocial institution: Revision of concept and framework documents
- For an IT company: Development and implementation of a LinkedIn series
- For a public reading: Fairy tale editing, card set, advertising texts
- For a non-profit association: Content and graphic preparation of: bulletin contributions, general meeting documents, press kits, etc.
- Blog posts, portraits, technical articles in various formats
Tools & MethodsCanva, Webador (proficient), WordPress (basic knowledge), MS Office, ChatGPT as a writing partner, storytelling approaches, target group analysis, tone-of-voice work
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Education
- LANGUAGESPRACHE
- PsychologyPsychology