Jasmina Dzambic Zaimovic

Development and implementation of strategic marketing and communication plans. Active participation in branding processes as well as further development of corporate design and brand identity. Organization and management of international conferences, business events, and trade fair appearances. Responsibility for Digital Marketing: SEO, SEA, Performance Marketing, optimization of website and social media. Conception and implementation of industry-specific communication measures. PR responsibility: Development and implementation of communication messages, media relations, and stakeholder communication, representation of the company in public. Development and execution of campaigns to strengthen market positioning and increase brand awareness. Presentation of company solutions and services to potential customers with the aim of sales promotion. Coordination and collaboration with interdisciplinary teams and external partners on international projects. Responsibility for budget planning, analysis, and reporting to management.

Development and implementation of strategic marketing and communication plans (B2B/B2C). Management of Digital Marketing activities: SEO, SEA, Social Media, Performance Campaigns, and Website Optimization. Creation of Content (texts, visual content, videos) as well as PR communication and media relations. Organization and management of international conferences, trade fairs, and business events. Strengthening brand identity through branding processes and corporate design. Responsibility for budget planning, reporting, and data-driven campaign optimization. Close collaboration with sales, technical departments, and external partners.

Assistance in planning and implementing marketing and communication campaigns in B2B and B2C environments. Operational execution of Digital Marketing: Website, Social Media (LinkedIn, Instagram, Meta), Performance Campaigns. Creation of content (texts, visual content, videos) for social media and advertising campaigns. Development and implementation of email marketing campaigns for sales promotion and brand awareness. Participation and support in the organization of trade fairs and conferences at regional and international levels. Creation of advertising materials and industry-specific communication content. Close collaboration with technical and sales teams, as well as support in presentations and projects. Reporting and analysis of campaign results with optimization suggestions.