Freelancer profile translated to English.

Description

I get excited about organizations with a great story, but where marketing and communications could use a little attention.

Whether it's writing content, managing a website, newsletters, social media, PR, or a campaign: I'm happy to step in where needed. I work independently, think practically, and enjoy finishing things.

With almost twenty years of experience in communications and marketing, I move easily between thinking and doing. I quickly see where improvements are possible and ensure they actually happen.

Are you not looking for an extensive advisory process, but for someone who thinks along and then simply takes care of it? Then I'm happy to help.

More information about my work, projects, and background can be found on my LinkedIn profile and at jasmijnmoerman.nl

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent
German
Conversational
French
Basic

Workplace preferences

Remote only

Primarily works remotely

TOPdesk
Communications Advisor & Global PR Lead
SOFTWARE PUBLISHING
September 2019 - Today (6 years and 11 months)
Delft, Netherlands
Responsible for reputation, positioning, and PR strategy in 6 countries. Working at the intersection of communication, strategy, and organizational development.

✓ Directing international PR approach: spokesperson duties, media relations, external agencies, and content campaigns
✓ Sparring partner for management and executives on reputation, positioning, and internal alignment
✓ Initiator and strategist behind marketing campaigns for focus segments, including target audience selection, messaging, and lead generation
✓ Leading a multidisciplinary team (copy, design, social), with a focus on coaching and quality
Public Relations Communication Strategy Copywriting Content Marketing Graphic Design
TOPdesk
Facility Lead & Relocation Project Manager
SOFTWARE PUBLISHING
January 2011 - January 2019 (8 years)
Delft, Netherlands
Strategically and operationally responsible for the head office (5,200 m², 400 employees).

✓ Established and expanded the facility management team, supplier network, and processes
✓ Led a large-scale office relocation
✓ Professionalized internal service delivery
Stakeholder Management Facility Management Project Management Process Optimization Fleet Management
TOPdesk
Consultant & Change Manager
SOFTWARE PUBLISHING
January 2007 - January 2013 (6 years)
Delft, Netherlands
Consulting and implementation for various organizations in the public and private sectors.

✓ Connecting role between strategy, processes, and people
✓ Translating technical and organizational complexity into understandable communication
✓ Guiding behavioral change and adoption within teams and organizations
✓ Experience with implementations in both political-administrative and results-oriented environments
Consultancy ITSM