Freelancer profile translated to English.
Back to original languageAbout Jarl
I design WordPress websites and clear brand identities for VSEs and SMEs that want to gain credibility, visibility, and inbound leads. When an offer is good but the website “doesn’t tell the right story,” the result is often the same: few contacts, a confused message, and a difficult-to-maintain showcase. My role is to transform this into a simple, readable, and effective system.
Services: WordPress, UX/UI, Branding, Basic SEO
Creation or redesign: positioning, visual identity, UX/UI (Figma), sitemap, clean and scalable WordPress integration, basic SEO optimization, and content.
Objective: a website understandable in a few seconds, manageable by your teams, and designed to convert (contact, quote, booking).
Work Method
1.Quick scoping (objectives, target audience, content, constraints)
2.Structure + UX/UI mockups
3.WordPress integration and deployment
4.Adjustments, recommendations, and improvement plan
Handover and Autonomy
As a trainer since 2015, I document and explain: you keep control of your tool.
Available remotely or in Lyon, Grenoble, Valence, and Romans sur Isère.
French
Native or bilingual
English
Native or bilingual
Swedish
Native or bilingual
Can work on-site
Tournon-sur-Rhône (up to 50km), Valence (up to 50km), Romans-sur-Isère (up to 50km), Grenoble (up to 50km), Lyon (up to 50km)
Experience
- FreelanceWeb Designer WordPress | UX/UI | BrandingJanuary 2018 - Today (8 years and 5 months)
Summary
WordPress websites and brand identity for VSEs/SMEs. Creation and redesign: scoping, sitemap, UX/UI mockups (Figma), WordPress integration, deployment, basic SEO optimization.Branding + Web
Clarification of positioning, visual identity, storybranding (message, promise, proof), UX writing / wording (headlines, sections, CTAs), and content strategy (pages, angles, FAQ). Objective: a readable story, fluid navigation, and a conversion-oriented website (contact, quote, booking).Deliverables
Sitemap, wireframes, mockups, WordPress integration, key pages (Homepage, Services, About, Contact), Hn structure, titles/meta, content, brand kit, templates + key page copy, taglines, CTAs, content plan, FAQ structure. - FreelanceTrainerJanuary 2015 - Today (11 years and 5 months)
Audiences and Objectives
Practice-oriented training to make learners autonomous and operational, with the production of concrete deliverables (website, mockups, identity).Content Taught
Branding and brand identity, semiotic design, UX/UI (Figma), WordPress website creation, SEO (basics), content structuring (wording, CTAs), DTP (Adobe Suite).MethodLectures + workshops, guided exercises, project reviews, step-by-step correction and support. Field-based approach and "real" deliverables (VSEs/SMEs, e-commerce, showcase websites). - InsignDigital Project Manager | Webdesign & Front-endDIGITAL AND ITJanuary 2012 - August 2015 (3 years and 7 months)
Role
Hybrid role in an agency: digital project management, communication, and web production.Missions
Needs assessment, organization, and monitoring (planning, priorities, coordination). Website design: mockups (UX/UI), graphic variations, and front-end integration (HTML/CSS/JS as needed). Setup and monitoring of e-marketing campaigns (content, assets, actions, and optimization).Tools
Figma / Adobe Suite, WordPress, HTML/CSS, (JavaScript if relevant), emailing / analytics tools as needed.
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Education
- ÉTUDES EN PAOGreta Viva-5, Romans sur Isère2009Spécialisation en outils graphiques d’Adobe CS et de création de sites web sous CSS2 et xHtml.