Jared Collum

I’m Jared Collum, an independent eCommerce consultant and Managing Director of Xtradite Digital, based in Brighton, UK. I help brands scale profitably by combining conversion-focused strategy, CRM automation, and performance marketing with the speed and flexibility of a freelancer.

With over a decade of experience leading eCommerce growth, I’ve worked across both global retailers and fast-scaling startups. Previously Head of eCommerce for The Fragrance Shop Group, I was responsible for Beauty Scent, Scent Outlet, and Barbour Fragrance, managing full digital P&L, marketing channels, and customer retention. Today, I bring that same expertise to ambitious brands looking to accelerate growth without the overheads of a traditional agency.

I’ve supported businesses such as Castore, Sweaty Betty, Club L London, Serious Tissues, and Old Spike Roastery, delivering solutions that cover everything from subscription optimisation and data-driven retention, to international expansion, SEO, and CRO. My technical background also means I can bridge strategy with execution — building Shopify customisations, Klaviyo automations, data integrations, and analytics frameworks that drive measurable results.

Clients work with me because I provide clarity, speed, and accountability. Whether it’s migrating a store, optimising lifecycle marketing, fixing data pipelines, or designing a full digital roadmap, I operate as a partner who understands both the technical and commercial levers that impact revenue.

If you’re looking for someone who can cut through complexity, deliver scalable systems, and turn eCommerce strategy into real outcomes, I’d be happy to discuss your project.