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Jan S.JS

Jan S.

Growth Consultant - Innovation, Sales & Marketing

€1,200/day
Berlin, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jan

Do you want to strategically and effectively develop your company through innovation and marketing?

With almost 20 years of experience in marketing strategy and innovation – gained at a global market leader, as a multiple entrepreneur, and as an independent consultant – I support you in realizing strategies and implementations at the highest level. My approach combines the quality you know from large corporations with the flexibility and speed of an independent expert.

1 | Holistic Expertise in Marketing
My experience in around 20 industries, as well as my profound expertise in national and international marketing, brand management, consumer insights, and behavioral science, enable me to develop and effectively implement strategically thought-out marketing approaches.

2 | Special Competence: Innovation
Global competition and disruptive technologies such as generative AI require substantial and radical innovations to secure and expand market share. Ten years ago, I developed a unique ideation method and have successfully applied it in consulting numerous companies.

3 | Entrepreneurial Thinking
As an entrepreneur, I have learned to work independently, resource-efficiently, and results-oriented. I quickly grasp complex issues. My entrepreneurial experience allows me to design strategies from a holistic perspective in cross-functional collaboration.

Brands I have worked with (before Malt):
Lufthansa, DHL, ProSiebenSat.1, L'Oréal, Colgate-Palmolive, Garnier, Zalando, IRi, GFT AG, Höffner, SC Johnson, ültje, IPA, Hellweg, EY etventure, Gotha Plast, Estée Lauder, WirtschaftsWoche, Verlag für die Deutsche Wirtschaft AG, prospera

I look forward to supporting your company with my expertise and achieving your goals together. Let's talk!

Work samples can be found in the Portfolio section.
  • German

    Native or bilingual

  • English

    Fluent

  • French

    Fluent

  • Russian

    Basic

Can work on-site
Berlin (up to 50km)

Experience

  • Diverse Unternehmen
    Innovation Consultant / Strategic Innovation Advisor
    January 2014 - Today (12 years and 5 months)
    Berlin, Germany
    • Consulting for large and medium-sized companies as well as startups in the areas of innovation strategy, innovation capabilities, rational and intuitive ideation, and product innovation including user interface design.
    • Last project: Consulting a leading national media company on developing new advertising opportunities in virtual reality. (5 months)
    • Consulting focus: Innovation strategy, strengthening innovation competence, rational, intuitive, and AI-supported ideation, product innovation, training in lateral and creative problem-solving, mockup design for digital products, design systems
    • Industries: Data Analysis & Market Research, Digital Health, Digital Marketing, E-commerce, Events, Fashion, Consumer Goods, Cosmetics, Food Industry, Logistics and Shipping, Aviation, Media and Entertainment, Medical Devices, Furniture and DIY, Publishing
    Innovationsberatung Innovationsstrategie Innovationskompetenz innovative Problemlösung Radikale Innovation Substanzielle Innovation Atelier idéation et conception Ideenfindung Produktinnovation Problemlösungskompetenz Innovationsmanagment Wettbewerbsvorteile Unfair Competitive Advantage New Business Development
  • Diverse Unternehmen
    Brand & Marketing Strategy Consultant
    January 2014 - Today (12 years and 5 months)
    Berlin, Germany
    • Consulting for medium-sized companies and startups in the areas of brand strategy and marketing strategy.
    • Last project: Development of a brand and website relaunch, as well as a corporate identity for a German moving company to promote growth (6 months).
    • Consulting focus: Brand strategy, brand positioning, development of unique selling propositions (USPs), differentiation strategy, increasing quality perception, credibility strategy, behavioral science, brand management, marketing strategy, brand messaging and storytelling, branding and visual identity, copywriting, information architecture, innovative communication strategies, website relaunch, brand activation.
    • Industries: Fashion, Consumer Goods, Cosmetics, Food Industry, Gastronomy, Media and Entertainment, Public Sector, Translations, Logistics.
    Strategisches Marketing Markenstrategie Strategische Markenführung Markenpositionierung Positionierungsstrategie Alleinstellungsmerkmale Differenzierungsstrategie Qualitätswahrnehmung Glaubwürdigkeit Behavioral Science Markenpsychologie Brand messaging Brand Storytelling Copywriting Kommunikationsstrategie Website-Texte Website Relaunch website design Website-Konzeption Markenrelaunch Markenaktivierung Omnichannel Marketing künstliche Intelligenz generative KI
  • Coin Insights
    Co-Founder
    SOFTWARE PUBLISHING
    January 2018 - December 2020 (3 years)
    Berlin, Germany
    • Collaboration with Russian and Ukrainian IT specialists and mathematicians to develop a mobile application for performance analysis and technical analysis of digital assets and cryptocurrencies.
    • Responsible for product concept, user interface design, consumer analysis, user experience, business strategy, and marketing.
    • App launch after one year of development with over 20,000 downloads, 1,300 active users, and a rating of 4.75 stars within three months.
    • Successful exit in 2020.
    Mobile Design Mobile application User Interface Design User Experience Design Lean Startup Digitale Produktentwicklung Agile Methode Design Systems Teamaufbau Team Leadership Feature Definition Blockchain Cryptocurrency and digital assets Projektmanagement Markteinführungsstrategie (GTM) App Store Optimization Nutzerakquise und Rentention Sketch App Cross-cultural Communication Skills

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Education

  • Deutsch-französisches Doppeldiplom International Management
    ESB Business School (Deutschland) und Reims Management School (Frankreich)
    2006
    Diplomarbeit: Markenstrategie für die ESB Business School
  • L'Oréal Brandstorm: Deutschlandsieger
    Marketingwettbewerb von L'Oréal
    2005
    Globaler Marketingwettbewerb von L’Oréal (Dauer: 7 Monate) | Aufgabe: Entwicklung einer Marketingstrategie und Umsetzung für den Relaunch der Marke L’Oréal Paris Studio Line | Ergebnis: Erster Platz in Deutschland, zweiter Platz in Europa

Certifications

  • State Examination for Heilpraktiker (Non-Medical Practitioner)
    Health Department Berlin Lichtenberg
    2015
    Digital Health Gesundheitswesen Gesundheitsmanagement

Skill set

Categories