About Jan
German
Native or bilingual
English
Fluent
French
Fluent
Russian
Basic
Experience
- Diverse UnternehmenInnovation Consultant / Strategic Innovation AdvisorJanuary 2014 - Today (12 years and 5 months)Berlin, Germany
- Consulting for large and medium-sized companies as well as startups in the areas of innovation strategy, innovation capabilities, rational and intuitive ideation, and product innovation including user interface design.
- Last project: Consulting a leading national media company on developing new advertising opportunities in virtual reality. (5 months)
- Consulting focus: Innovation strategy, strengthening innovation competence, rational, intuitive, and AI-supported ideation, product innovation, training in lateral and creative problem-solving, mockup design for digital products, design systems
- Industries: Data Analysis & Market Research, Digital Health, Digital Marketing, E-commerce, Events, Fashion, Consumer Goods, Cosmetics, Food Industry, Logistics and Shipping, Aviation, Media and Entertainment, Medical Devices, Furniture and DIY, Publishing
- Diverse UnternehmenBrand & Marketing Strategy ConsultantJanuary 2014 - Today (12 years and 5 months)Berlin, Germany
- Consulting for medium-sized companies and startups in the areas of brand strategy and marketing strategy.
- Last project: Development of a brand and website relaunch, as well as a corporate identity for a German moving company to promote growth (6 months).
- Consulting focus: Brand strategy, brand positioning, development of unique selling propositions (USPs), differentiation strategy, increasing quality perception, credibility strategy, behavioral science, brand management, marketing strategy, brand messaging and storytelling, branding and visual identity, copywriting, information architecture, innovative communication strategies, website relaunch, brand activation.
- Industries: Fashion, Consumer Goods, Cosmetics, Food Industry, Gastronomy, Media and Entertainment, Public Sector, Translations, Logistics.
- Coin InsightsCo-FounderSOFTWARE PUBLISHINGJanuary 2018 - December 2020 (3 years)Berlin, Germany
- Collaboration with Russian and Ukrainian IT specialists and mathematicians to develop a mobile application for performance analysis and technical analysis of digital assets and cryptocurrencies.
- Responsible for product concept, user interface design, consumer analysis, user experience, business strategy, and marketing.
- App launch after one year of development with over 20,000 downloads, 1,300 active users, and a rating of 4.75 stars within three months.
- Successful exit in 2020.
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Education
- Deutsch-französisches Doppeldiplom International ManagementESB Business School (Deutschland) und Reims Management School (Frankreich)2006Diplomarbeit: Markenstrategie für die ESB Business School
- L'Oréal Brandstorm: DeutschlandsiegerMarketingwettbewerb von L'Oréal2005Globaler Marketingwettbewerb von L’Oréal (Dauer: 7 Monate) | Aufgabe: Entwicklung einer Marketingstrategie und Umsetzung für den Relaunch der Marke L’Oréal Paris Studio Line | Ergebnis: Erster Platz in Deutschland, zweiter Platz in Europa
Certifications
- State Examination for Heilpraktiker (Non-Medical Practitioner)Health Department Berlin Lichtenberg2015