Freelancer profile translated to English.
Back to original languageAbout Jan
- ExperiencedDigital Marketing & Digital Sales Professionalwith a proven track record in conception, planning, and implementation of digital campaigns for Sales & Marketing
- Several years of experience in theuse of generative AI(LLMs) and automation tools (Zapier, make.com) for Sales & Marketing
- Hands-on expertise incampaign executionon Google Ads, X Ads, TikTok Ads
- Long-standing experience inassembling and leading teamsin the areas of Web Project Management, Web Development, Online Marketing, CRM, E-commerce. Intensive experience in in-house/outsourcing decisions for marketing services and web development.
- Substantial experience in themanagement and support of digital projectsfor websites, CRM, payment, IT system integrations, and system interfaces in e-commerce
- Native proficiency with Shopify, Wordpress, and other CMS.
German
Native or bilingual
English
Fluent
Can work on-site
Frankfurt am Main (up to 50km), München (up to 50km)
Experience
- neuefische GmbHCoach Digital Sales with AIEDUCATION AND E-LEARNINGAugust 2025 - April 2026 (8 months)
- Development of curriculum and content for the further education bootcamp "Digital Sales with AI"
- Coach & Lecturer for the 1st cohort of participants
- Taught tools and used AI: HubSpot, ChatGPT/Gemini/Perplexity, make.com, Zapier, heygen, midjourney, revid.ai, WIX, Fireflies, Canva, Elevenlabs, hunter.io
- Virilitas GmbHFounder & OperatorE-COMMERCEDecember 2024 - Today (1 year and 8 months)AI-driven setup of a dietary supplement brand- Branding and CI definition, including target group determination- Product procurement, supplier negotiations, and supplier selection- E-commerce platform (Shopify) setup- Content creation and content strategy- Launch and market introduction- Google Ads- X Ads- TikTok Shop
- AfP Abrechnungsservice für Privatpatienten GmbHMonetization Concept for a Service PortalMEDICALDecember 2024 - March 2025 (3 months)Frankfurt am Main, GermanyAnalysis and evaluation of monetization options for a service portal for private health insurance customers.
- Analysis of traffic, lead, and subscription monetization
- Scenario planning for monetization of advertising & subscription models
- Recommendations for implementation and testing scenarios
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Education
- Doctor of Philosophy (PhD), Business Ethics & Institutional EconomicsHandelshochschule Leipzig / HHL - Leipzig Graduate School of Management2011Doctor of Philosophy (PhD), Business Ethics & Institutional Economics
- Master of ScienceHandelshochschule Leipzig / HHL - Leipzig Graduate School of Management2008Master of Science (M.Sc.), Management