Freelancer profile translated to English.

Description

Ex-founder of Brilletjes.nl, where I was responsible for the complete e-commerce operation and commercial management.

Experience in setting up and scaling multi-channel sales, including my own webshop and sales via marketplaces. Additionally responsible for performance marketing via Google Ads and Facebook Ads, with a focus on profitable and scalable growth.

Strong in combining commercial opportunities with operational feasibility: from purchasing and pricing to logistics, customer service, and platform management.

Accustomed to independently taking responsibility, making quick decisions, and bringing structure to growing e-commerce environments.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Brilletjes.nl
Founder & Director (Sold)
E-COMMERCE
October 2019 - August 2025 (5 years and 10 months)
Utrecht, Netherlands
Founder of Brilletjes.nl, a Dutch e-commerce company in the (sunglasses) market with a distinct multi-channel sales strategy.

Besides our own webshop, we sold at scale via external platforms such as Bol.com, and in earlier phases via auction platforms like BVA Auctions.

Responsible for the complete commercial and operational management, including purchasing, pricing strategy per channel, platform management, customer service, and logistics.

Marketing was strongly performance-driven, with structural use of paid acquisition via Google Ads and Facebook Ads, aimed at scalable and profitable growth.

Over the years, the focus was on channel diversification, operational efficiency, and building a commercially healthy company. The company was sold, after which my involvement ended.
E-commerce Corporate Strategy Business Plan Development Business Development Online Marketing