Freelancer profile translated to English.

Description

Transforming brands into content that people genuinely want to see.

I operate at the intersection of social media strategy, storytelling, and content creation. Over the past few years, I've built accounts and projects for a wide range of sectors – from restaurants and local businesses to startups and corporate brands.

A project I'm particularly proud of: For a florist from my hometown, I built a TikTok account from scratch to over 100,000 followers. The idea was simple: real insights into the daily life in the shop, combined with a good sense of what really works on social media.

Alongside my full-time role in social media, I also develop my own content projects, including in the travel sector. This gives me both the brand and the creator perspective – and I know what content needs to look like to keep people engaged.

I enjoy projects that combine strategy, aesthetics, and storytelling the most – whether for lifestyle, food, travel, or corporate brands.

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Mannheim (up to 50km)

Jannik Lässer Marketing
Content Creator
January 2023 - Today (3 years and 7 months)
• Successful development and implementation of TikTok and Instagram strategies; building accounts for external clients to over 90,000 followers within a year and developing long-term content strategies aligned with brand goals and delivering measurable results.
• Conducting content and social media training for marketing teams and brands to empower them to effectively manage and grow their own channels.
• Building my own brand to 28,000 followers on TikTok and 16,000 followers on Instagram, and generating over 58 million views on TikTok in 2024.
• Mentoring junior creators and marketing teams to improve content quality, strategic alignment, and more efficient work processes.
• Close collaboration with brands to develop impactful content that increases visibility, fosters engagement, and directly contributes to business growth.
TikTok Instagram Marketing Ad Design Social Media
Konzern
Social Media Lead
January 2022 - Today (4 years and 7 months)
Role
Leading the social commerce strategy to increase engagement, brand awareness, and revenue across digital channels
Building and managing a high-performing social commerce team with a focus on live shopping, content creation, and (international) video strategies
Steering cross-functional collaboration with online marketing, product management, and purchasing to optimize brand and product presentation
Developing innovative content solutions to promote internationalization, customer loyalty, and scalability
Key Achievements
Building a central content library that reduces production time by over 50% and optimizes international content distribution
Concept and execution of a live shopping initiative with over 50 successfully completed live shows
Utilizing AI-powered translation tools to make content internationally accessible and reach new target audiences
Introducing User Generated Content (UGC) as a central content format to increase engagement rates on social media
Realigning the social video strategy, significantly improving both engagement and viewer retention

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Bachelor of Arts
Ludwigshafen am Rhein
2020
BWL: Schwerpunkt Marketing

Jannik Lässer

Content Creator

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