Freelancer profile translated to English.

Description

With 15 years of experience in the international B2B food industry, I bridge the gap between complex R&D innovations and commercial success. I help ingredient producers and food-tech scale-ups unlock new markets by translating technical superiority into an irresistible business case.

My expertise focuses on optimizing product formulations within four core segments:

Bakery: Improving texture, shelf-life, and protein or fiber enrichment in clean label applications.

Beverages: Solving stability and solubility issues in functional and plant-based drinks.

Confectionery: Strategic sugar and fat reduction without compromising mouthfeel or crystallization.

Ice Cream: Specializing in freeze-thaw stability, overrun control, and natural emulsification.

My Added Value:

Technical Sales Acceleration: I shorten the adoption cycle (time-to-market) through rigorous pre-qualification of leads based on their processing (UHT, batch, extrusion).

Strategic Interim Support: Available for market entry strategies, interim business development, and repositioning product portfolios.

Languages

Dutch
Native or bilingual
English
Fluent
French
Fluent

Workplace preferences

Can work on-site

Gent (up to 50km)

Barentz BV,
Technical Sales Manager
August 2024 - Today (1 year and 10 months)
Zaventem, Belgium
Market Scope: - Belgium - Ice Cream, Bakery, Dairy & Confectionery Market Product Scope: - Emulsifiers - Bulking Agents & Fibres - Sweeteners
• - Antioxidants - Flavours & Colours - Proteins & Lecithins - Commodities
Food Ingredients Core Distribution Business development Product management
Dossche Mills
Product Manager
AGRICULTURE
October 2023 - July 2024 (9 months)
- Drafting and implementing product strategy
- Analysing and optimising product performance
- Defining innovation/renovation strategy and leading strategic innovations from idea to post
launch/evaluation
Product management Life Cycle Assessment Sustainability Food Ingredients
KUK-Benelux bv,
Technical Sales Manager
October 2021 - October 2023 (2 years)
Leuven, Belgium
Closely involved in establishment of Benelux entity and business transfer from previous distributor. Led and successfully completed project 'IFS Broker implementation'.
Business development Product management Distribution Food ingredients Core