Freelancer profile translated to English.

Description

Output of a department, drive of a founder, costs of a freelancer: I combine marketing strategy, creation, and implementation in one person – for startups and medium-sized companies that need cost-effective creative leadership. Without the overhead and friction of agencies or large teams.

And if necessary, I'll even do a half-Ironman to better understand the target audience. Sounds too good to be true? Then maybe we should just try it. And we haven't even talked about my knowledge in performance marketing and generative AI tool stacks.

My experience ranges from major clients like Disney, Daimler, Henkel, McFIT, and Deutsche Bahn to tech startups and VCs. With work like #stolzaufmich, I made B2C target groups proud to train, and for startups, I convinced investors and helped them get started.

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km)

Freiberuflich
Creative Director & Copywriter
DIGITAL AND IT
May 2020 - Today (6 years and 1 month)
Berlin, Germany
Projects for clients from various industries – from automotive (Volkswagen) to tech startups (TRIQ, Galakto) and consultancies & VCs (Alfred, Nuavo) to consumer brands (TIO). The full creative spectrum: brand strategy, naming, campaign development, copywriting, UX texts, film, and creative direction. In German and English.
Creative Direction Campaign Development Brand Strategy Naming Screenwriting
TRIQ Triathlon
Creative Director Copy
September 2020 - July 2022 (1 year and 10 months)
Text, creation, management, and direction of all media and channels for an innovative triathlon app; sports science content writing; building an Instagram channel with 3.5k followers in just 60 posts; campaign concepts, film scripts, animation, and managing an external video agency in New Zealand during implementation; app store texts, and in-app UX copy.

Oh yes: To do this job justice, I also started triathlon training to truly understand the target audience and connect with them through relevant texts. In the end, it was a half-Ironman through the mountains of Sardinia with some of my team members. Great team, great app.
NERD COMMUNICATIONS GmbH
Senior Copywriter
December 2012 - September 2019 (6 years and 9 months)
Berlin, Germany
Great team, great mentors, and the opportunity to work on extremely versatile copywriting jobs, while simultaneously participating directly in strategy, as well as developing and conducting board workshops and presentations. Execution of extensive copywriting projects in German and English, from 360º campaign concepts and implementation, through restructuring and implementation of extensive corporate websites, various naming projects, and also songwriting for a monster app for children or swimming campaigns for Disney. Time at Nerd was a dream.