Freelancer profile translated to English.
Back to original languageAbout Janine
I am a market researcher with over 12 years of professional experience, specializing in qualitative market research. I am also a workshop facilitator and Design Thinker. Therefore, I mainly offer services that address these areas precisely or I also enjoy combining these areas.
- Workshops and training on customer understanding – whether for improving the product, optimizing marketing and communication, increasing customer loyalty, or optimizing overall customer orientation
- Conducting Design Thinking Sprints – to find innovative and customer-oriented solutions
- Design Thinking training – to stimulate innovative thinking and action in your team
- Conducting qualitative market research – to provide decision-making certainty in product development, marketing, and business strategy
- Training and mentoring in qualitative market research – for young professionals, start-ups, and founders who want to build and deepen their knowledge in qualitative market research.
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- The Spark WorkshopsFreelance Workshop Facilitator, Market Researcher and TrainerJanuary 2024 - Today (2 years and 5 months)Berlin, GermanyAs a freelance I offer:- Workshop facilitation especially on topics around customer orientation- Design Thinking sprints, projects and trainings- Market Research e.g. moderation of focus groups/interviews, consulting- Market Research Trainings and Mentoring for founder, start-ups and young UX and market research professionals
- Happy Thinking PeopleProject DirectorJune 2021 - July 2023 (2 years and 1 month)Berlin, GermanyLeading national and international insight and innovation projects for different brands, using a wide range of online and offline research methods. Creating insights, use cases, personas, consumer journeys,. Marketing and brand strategy consultancy. Supervision, reporting, presentation. Design and facilitation of Design Thinking processes, as well as Co-Creation workshops, storytelling, insight generation and concept writing trainings. Passionate about bringing Design Thinking and Market Research closer together. Speaker at IIeX on the benefits of a collaboration between market research and design thinking. Speaker at GOR 2021 presenting a Design Thinking project.
- Happy Thinking PeopleSenior Project ManagerJanuary 2018 - February 2021 (3 years and 1 month)Berlin, Germany
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Education
- Magister, Sociology, Psychology, Media and CommunicationsMartin Luther University Halle-Wittenberg2009Magister, Sociology, Psychology, Media and Communications
Certifications
- Design Thinking FacilitatorIHK2022