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Janine El MurrJE

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Freelancer profile translated to English.
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About Janine

Communication Manager – Content & Messaging for Freelancers and Small Businesses

I help solopreneurs, freelancers, and small businesses communicate better, without complicated techniques or heavy strategies.

My goal is simple: to help you find the right words to present your business, clarify your message, and create clear, human, and understandable content.

I focus exclusively on content and messaging:
– website texts (homepage, offers, about)
– social media content
– bios and business descriptions
– launch or pre-order messages
– simple newsletters
– proofreading and improvement of existing texts

I deliberately work away from technical aspects (advertising, automation, complex tools, tracking). My role is to simplify, structure, and make your communication smoother and more natural.

I particularly help entrepreneurs who:
– feel stuck in their communication
– have difficulty explaining what they do
– dislike technology
– want more human and accessible communication
I offer simple, one-off, or short-term assignments, adapted to the budgets of freelancers and small businesses.
My added value: a supportive, clear, and pragmatic approach, with content designed to be easily understood and used.
  • Arabic

    Native or bilingual

  • French

    Fluent

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Lebanese Food Bank (ONG)
    Communication Manager
    January 2019 - January 2021 (2 years)
    Beirut, Lebanon
    🔹 Digital Marketing Strategy

    Positioning and competitor analysis

    Definition of key messages and communication angles

    Personalized strategic recommendations

    🔹 Social Media Management

    Development of a monthly content calendar

    Writing captions adapted to each platform

    Publication and management of social media

    🔹 Meta Ads (Facebook & Instagram)

    Creation and management of advertising campaigns

    A/B testing (audiences, messages, formats)

    Continuous performance optimization

    🔹 Content & Copywriting

    Blog post writing

    Web page creation

    Brand storytelling

    🔹 Analysis & Reporting

    Detailed results analysis

    Clear and actionable monthly reports

    Projections and areas for improvement
    Communication Strategy Social Media Marketing Web Copywriting Content Creation Digital Communication
  • Agence Reflection
    Communication Manager
    SOCIAL NETWORKS
    January 2017 - January 2019 (2 years)
    Beirut, Lebanon
    Freelance digital marketing consultant, I support companies, startups, and entrepreneurs in defining and executing their digital strategy.

    From content creation to social media management, including Meta Ads campaigns, I intervene with a structured, performance-oriented approach adapted to each client's business objectives.

    ✔ Marketing Strategy & Positioning
    ✔ Engaging Content & Storytelling
    ✔ Meta Ads (Facebook & Instagram)
    ✔ Analysis, Reporting & Recommendations

    Objective: clear, measurable, and effective communication.

    3️⃣ Services offered (to display on Malt)
    🔹 Digital Marketing Strategy

    Positioning and competitor analysis

    Definition of key messages

    Personalized strategic recommendations

    🔹 Social Media Management

    Monthly content calendar

    Caption writing

    Publication and management of social media

    🔹 Meta Ads (Facebook & Instagram)

    Campaign creation and management

    A/B testing (messages, audiences, formats)

    Continuous performance optimization

    🔹 Content & Copywriting

    Blog posts

    Web pages

    Brand storytelling

    🔹 Analysis & Reporting

    Results analysis

    Clear monthly reports

    Projections and areas for improvement
    Content Creation Social Media Marketing Digital Communication Communication Strategy Web Copywriting
  • Ma propre entreprise
    Digital Marketing
    January 2008 - January 2012 (4 years)
    Beirut, Lebanon
    Plan and manage a monthly content calendar
    (social media, digital campaigns, key events)

    Create captions and editorial content consistent with the brand identity and marketing objectives

    Ensure regular and strategic posting on various social media platforms

    Define and implement the digital marketing strategy, including:
    Meta Ads campaigns (Facebook & Instagram)

    Testing of formats, audiences, and messages

    Optimize and boost sponsored content to improve visibility and performance

    Analyze the performance of marketing actions
    (engagement, traffic, conversions, ROI)

    Produce detailed monthly reports
    with recommendations, areas for improvement, and strategic projections for clients

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Education

  • Bachelor's degree in Journalism and Communication
    Lebanese University.
    2002
    Licence en Sciences de
  • Master's degree in Journalism and Communication Sciences
    Lebanese University.
    2021
    Master en Sciences de journalisme et de

Skill set

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