About Janine
Arabic
Native or bilingual
French
Fluent
English
Fluent
Experience
- Lebanese Food Bank (ONG)Communication ManagerJanuary 2019 - January 2021 (2 years)Beirut, Lebanon🔹 Digital Marketing StrategyPositioning and competitor analysisDefinition of key messages and communication anglesPersonalized strategic recommendations🔹 Social Media ManagementDevelopment of a monthly content calendarWriting captions adapted to each platformPublication and management of social media🔹 Meta Ads (Facebook & Instagram)Creation and management of advertising campaignsA/B testing (audiences, messages, formats)Continuous performance optimization🔹 Content & CopywritingBlog post writingWeb page creationBrand storytelling🔹 Analysis & ReportingDetailed results analysisClear and actionable monthly reportsProjections and areas for improvement
- Agence ReflectionCommunication ManagerSOCIAL NETWORKSJanuary 2017 - January 2019 (2 years)Beirut, LebanonFreelance digital marketing consultant, I support companies, startups, and entrepreneurs in defining and executing their digital strategy.From content creation to social media management, including Meta Ads campaigns, I intervene with a structured, performance-oriented approach adapted to each client's business objectives.✔ Marketing Strategy & Positioning✔ Engaging Content & Storytelling✔ Meta Ads (Facebook & Instagram)✔ Analysis, Reporting & RecommendationsObjective: clear, measurable, and effective communication.3️⃣ Services offered (to display on Malt)🔹 Digital Marketing StrategyPositioning and competitor analysisDefinition of key messagesPersonalized strategic recommendations🔹 Social Media ManagementMonthly content calendarCaption writingPublication and management of social media🔹 Meta Ads (Facebook & Instagram)Campaign creation and managementA/B testing (messages, audiences, formats)Continuous performance optimization🔹 Content & CopywritingBlog postsWeb pagesBrand storytelling🔹 Analysis & ReportingResults analysisClear monthly reportsProjections and areas for improvement
- Ma propre entrepriseDigital MarketingJanuary 2008 - January 2012 (4 years)Beirut, LebanonPlan and manage a monthly content calendar(social media, digital campaigns, key events)Create captions and editorial content consistent with the brand identity and marketing objectivesEnsure regular and strategic posting on various social media platformsDefine and implement the digital marketing strategy, including:Meta Ads campaigns (Facebook & Instagram)Testing of formats, audiences, and messagesOptimize and boost sponsored content to improve visibility and performanceAnalyze the performance of marketing actions(engagement, traffic, conversions, ROI)Produce detailed monthly reportswith recommendations, areas for improvement, and strategic projections for clients
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Education
- Bachelor's degree in Journalism and CommunicationLebanese University.2002Licence en Sciences de
- Master's degree in Journalism and Communication SciencesLebanese University.2021Master en Sciences de journalisme et de