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Janina BaumgärtnerJB

Janina Baumgärtner

UX Consulting / UX Strategy

€715/day
München, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Janina

I am Janina, founder of uxflows, your agency for digital experiences that bring brands and users into the flow. We support start-ups and companies in strategically developing and making websites, apps, and digital products visible. From brand strategy to UX/UI design to development, we cover everything from a single source. My focus is on clearly understanding user needs and translating them into intuitive solutions that have a real impact, whether for more conversion, sustainable customer loyalty, or clear positioning in the digital space.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
München (up to 50km)

Experience

  • uxflows
    UX Consultant & Founder
    DIGITAL AND IT
    October 2024 - Today (1 year and 8 months)
    München, Germany
    Founder & UX Consultant at uxflows. Responsible for strategic brand development, UX/UI design, and digital product development. I guide start-ups and companies from the initial idea to implementation – with a focus on user-centered strategies, intuitive interfaces, and sustainable digital experiences.
    User Experience (UX) UX/UI Design Brand Strategy Company Founding
  • Allianz
    Customer Experience Management Intern
    BANKING AND INSURANCE
    March 2024 - September 2024 (6 months)
    München, Germany
    In the area of Sales UX, I gained diverse experience, from research and analysis to the optimization of digital touchpoints:

    Sales UX
    - Planning & execution of a B2B User Lab
    - Benchmark analyses
    - Development & strategies for improving digital visibility
    - Web tracking
    - A/B tests
    User Experience (UX) UX Research
  • NODE Robotics
    Master Thesis
    TECH
    March 2022 - December 2022 (9 months)
    Stuttgart, Germany
    As part of the project "Conception of a design strategy for the startup NODE Robotics in the growth phase," I developed a holistic strategy to optimize the user experience of the NODE.OS UI.

    (Conception of a design strategy for the startup NODE Robotics in the growth phase Development of a design strategy to optimize the user experience of the NODE.OS UI)

    Note: 1.0
    UX/UI Design Brand Strategy User Experience (UX) Design Strategy

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Education

  • MA Design Management
    Macromedia University Stuttgart
    2022
    Abschlussnote: 1.5
  • B.Sc. Business Informatics / e-Business
    Hochschule Furtwangen
    2020
    Abschlussnote: 1.9

Certifications

Skill set

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