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Janilo SaraivaJS

Janilo Saraiva

Growth, Insights, Analytics and Pricing Consultant

€438/day
São Paulo, BR
15+ years
Growth
Pricing strategy
Statistical Modeling
Analytics
Revenue Management

Average response time: 1 hour

About Janilo

I help companies set better prices and grow, using data they already have. I'm an independent consultant with around 20 years in pricing, growth, analytics, and insights, split between consulting and director-level roles at P&G, BRF, Bunge, and 99 (DiDi's operation in Brazil).

What I do for clients:

Pricing and monetization. Price elasticity, willingness to pay, segment economics, and price recommendations your commercial and product teams can actually run with. Recent work in fintech (Stone) and medtech (AFYA).

Growth. Acquisition, retention, and monetization analysis, plus A/B testing, from running growth at 99 and projects with e-commerce clients.

Analytics and insights. Statistical modeling on messy real-world data, from the literature and study design through to a recommendation a non-technical decision-maker can act on.

Typical deliverables: a pricing model with prediction intervals, a market and competitive analysis, a growth diagnostic, or a clear report and dashboard you can use without me in the room.

I work with CMOs and CFOs as my main counterparts. Every recommendation comes with the data and the reasoning behind it, and I tell you where the numbers are soft instead of dressing them up. Fluent in Portuguese, English, and Spanish.
Consulting and Audits
Digital Business Models
Food and Beverage
Software Publishing
Laundry, Home Care and Personal Care

  • Portuguese

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

  • French

    Conversational

Can work on-site
São Paulo (up to 10km)

Experience

  • J P Saraiva
    Senior Consultant in Strategy, Pricing, Growth and Insights
    CONSULTING AND AUDITS
    November 2024 - Today (1 year and 8 months)
    São Paulo, Brazil
    Independent consulting for mid and large tech companies (medtech, fintech, e-commerce, B2B SaaS). I work directly with CMOs and CFOs, on projects I lead or co-lead with other senior consultants.

    • For a medtech, reworked the acquisition process for an app product and a B2B SaaS, redesigning acquisition with an A/B testing program and better resource allocation.
    • For a govtech, ran qualitative and quantitative research with statistical modeling (logistic regression, SEM) to measure the impact of public actions on the general population, its relationship with local government approval, and future electoral choices.
    • For an IDtech, validated a new go-to-market model and new growth avenues through unit-economics analysis.
    Growth Statistical Modeling
  • Superlógica Tecnologias
    Director of Growth, Insights, Pricing and Marketing Analytics
    TECH
    September 2023 - November 2024 (1 year and 2 months)
    São Paulo, Brazil
    Led a 30+ person team across Growth, Insights, Pricing and Marketing Analytics.

    • Built the pricing function from zero, run across the company and adopted by every business unit.
    • Launched the Índice de Inadimplência Locatícia (rental default index, Superlógica + Superlógica Imobi), published in the business and economic press as the Brazilian market reference for rental default.
    • Diversified acquisition and cross-sell channels toward higher-value users (ABM and relationship building), increasing average deal size and the average number of products per customer.
    • Created a new customer segmentation and market-sizing process, used in commercial planning.
    • Set research guidelines and an A/B testing culture inside and outside the Insights team.
    Pricing strategy Growth
  • J P Saraiva
    Senior Consultant in Growth and Strategy
    DIGITAL AND IT
    July 2021 - September 2023 (2 years and 2 months)
    São Paulo, Brazil
    Independent consulting between the 99/DiDi and Superlógica roles, focused on technology.

    • For a fintech, restructured the growth organization around product acquisition and retention after a series of team mergers, which let the company scale cross-sell.
    • For a govtech, structured the revenue management process around the sales motion and designed user acquisition and retention for an inspections product, enabling proof of concept and client-base expansion.
    • For an e-commerce, reviewed new-customer acquisition and retention practices, enabling later investment in base growth.
    Revenue Management Pricing strategy Growth
Check out Janilo's experience

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Education

  • Mechanical-Aeronautical Engineering
    Instituto Tecnológico de Aeronáutica
    2007
    Mechanical-Aeronautical Engineering

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