Freelancer profile translated to English.

Description

Towards more responsible communication

✳️ If you also believe that every action for the environment, small or large, is a step forward for our planet, then have the [Caractair*]

✳️ I support you, I create, I produce your print and digital communication, your graphic identity, your commercial actions... I guide you towards more responsible communication and eco-design: minimize environmental impact without minimizing the impact of your actions.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Anglet (up to 50km), Paris (up to 50km), Brest (up to 50km), Bordeaux (up to 50km)

[Caractair*]
Self-employed
September 2022 - Today (3 years and 9 months)
64600 Anglet, France
B comme bois : Bouney - Beaumartin - Batibois - BATS - BAI
Marketing and Communication Manager
July 2015 - August 2022 (7 years and 1 month)
64600 Anglet, France

Creation of the position and the marketing communication department
- Total redesign of the identity: creation of the name, visual identity, and graphic charter
- Creation of all communication tools
- Production of materials (mastery of Indesign, Illustrator, Photoshop): creation, graphic design, writing, photos, iconography, production monitoring
- Digital: Social media management, creation of an e-commerce website with over 10,000 products (offline for now),
- Organization of events (professional days "Formapro", open houses....)
- Signage (Beaumartin facade in Bordeaux, vehicles, building...)
- Communication strategy, communication plan
- Commercial actions, sales arguments, and technical communication (excellent knowledge of wood and derivative materials)
- Institutional communication
- Monitoring
- Budget and supplier management
- Showroom layout
- Press relations
- Art direction
- Participation in the selection of new products and ranges
Oz'art
Marketing and Communication Manager
July 2015 - August 2022 (7 years and 1 month)
64600 Anglet, France

Creation of the communication and marketing positionFine Arts and Creative Hobbies Stores Bayonne and Valence
- Media Plan (Advertising, print, digital, radio...)
- Creation of advertising campaigns, production
- Budget and supplier management
- Social networks, sponsorship campaigns, performance analysis
- Name change: project manager, art direction, creation of the name and visual identity, graphic charter, management of the implementation and name change campaign schedule, creation of a digital game