Jan Hugo

As a Google Ads Manager and tracking expert, I have in-depth experience in data-driven performance marketing and the technical implementation of tracking systems. My focus is on planning, implementing, and continuously optimizing campaigns in Google Ads, with the goal of generating high-quality leads and sustainably increasing return on investment.

I have extensive experience in structuring and scaling Search, Display, and Performance Max campaigns, as well as in developing data-based bidding strategies such as tCPA and tROAS. Through targeted keyword analyses, A/B testing of ads and landing pages, and precise target audience selection, I optimize campaigns along the entire customer journey.

A central component of my work is the technical implementation and further development of tracking solutions. I work intensively with Google Tag Manager and Google Analytics 4 to ensure reliable conversion tracking, event tracking, and a clean data foundation. This includes, among other things, the implementation of form and download tracking, cross-domain tracking, and the integration of consent management solutions in compliance with GDPR.

Furthermore, I analyze campaign data and user behavior to identify optimization potential early on and make data-based decisions. For visualization and reporting, I use Looker Studio to provide transparent dashboards and performance reports for marketing and sales teams.

In addition to my analytical skills, I bring a good technical understanding of web technologies such as HTML and JavaScript. This allows me to efficiently implement tracking solutions and quickly identify and resolve technical problems.

I am currently working at UPPR GmbH in performance marketing, with a focus on Google Ads, tracking, and affiliate marketing. I plan, manage, and optimize campaigns in Google Ads to generate qualified leads and sustainably improve performance.

My responsibilities include structuring and optimizing Search and Performance Max campaigns, keyword analyses, and developing efficient bidding strategies. Additionally, I manage and optimize affiliate marketing collaborations, analyze partner performance, and work on scaling successful traffic sources.

A central part of my work is the implementation and optimization of tracking solutions with Google Tag Manager and Google Analytics 4 to ensure reliable conversion and event tracking. Based on this data, I analyze campaign performance and continuously identify optimization potential.

Through data-based analyses, structured campaign management, and a good technical understanding of web tracking, I contribute to efficiently steering marketing activities and achieving measurable results.

At Walbusch, I worked in performance marketing with a focus on new customer acquisition. My focus was on planning, managing, and optimizing campaigns in the areas of PPC, affiliate marketing, and display advertising.

I managed performance campaigns across various channels, analyzed campaign data, and optimized budgets, target audiences, and creatives to efficiently scale new customer acquisition. In PPC, I worked with Google Ads to manage and optimize search and display campaigns. In parallel, I coordinated affiliate partnerships, analyzed publisher performance, and developed measures to increase traffic and conversions.

Through data-based analyses and continuous campaign optimization, I contributed to improving performance and efficiently scaling the new customer strategy.