Jan Hubl

The Waranga Festival brought the Kleiner Schlossplatz in Stuttgart to life on a summer day, uniting electronic music DJs and live acts with music fans under a fresh, inclusive concept. Music, culture, and culinary experiences merged to create a vibrant and inviting atmosphere for the city and the region.

For this project, I developed the brand strategy, visual identity, and motion design, and created social media content and campaigns to introduce the new festival concept. The imagery, animations, and digital communication were designed to reflect the festival's energetic, open, and community-oriented spirit.

With the New Faces Award, BUNTE annually honors the most creative emerging talents in film, style, and music.

As part of the project, I was involved in the design and pitch phase and was significantly responsible for developing the motion design, the overarching motion system, and various dynamic design elements. This system was conceived to be flexibly applicable to annually changing framework conditions.

Over several years, I supported and independently realized the implementation for the three events. Each event presented new challenges due to different locations, spatial requirements, areas, and technical specifications. The developed motion system was consistently adapted and applied to various applications.

The areas of application included, among others, social media campaigns, posts, LED screens, cinema screens, as well as diverse projectional and installation-based spatial staging. In terms of content, the spectrum ranged from application and announcement phases in the run-up, numerous event assets such as inserts, commercials, introductions, and trailers, to mood-setting sequences, party visuals, end credits, and modular framework content for the entire event.

Graduated Brand and Motion Designer with years of experience collaborating with agencies and companies.

I develop high-quality motion systems and animations for brands – including logo animations, social media content, commercials, pitch presentations, and digital campaigns.

In addition to motion design, I bring extensive experience in strategic brand design. From brand strategy and the development of visual identities to implementation, I support projects holistically and consider motion as an integral part of the brand presence from the outset. This results in visual identities with clearly defined motion principles and scalable motion systems.

I can join a project at various stages – from animating existing designs to the strategic conception, design, and implementation of complete brand presences, including motion design.

My goal is to make brands visible and tangible through clear, modern, and impactful design.