Freelancer profile translated to English.

Description

𝐌𝐞 𝐢𝐧 𝐚 𝐟𝐞𝐰 𝐰𝐨𝐫𝐝𝐬

With over 15 years of marketing experience in major luxury houses, I chose freelancing to manage multiple projects in parallel and explore new universes.

Today, I support players in the restaurant, food, and wellness sectors, bringing them the strategic rigor of luxury and a creative sensibility nurtured by my beginnings in photography and audiovisual.

I favor a pragmatic and effective approach, adapted to the real needs of each client. Thanks to my experience and the use of new technologies, I save time and therefore money, while ensuring high-end execution.

𝐖𝐡𝐚𝐭 𝐈 𝐛𝐫𝐢𝐧𝐠 𝐲𝐨𝐮

👉 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐌𝐚𝐫𝐤𝐞 𝐀𝐃𝐍: platform, positioning, storytelling, visual identity.

👉 360° 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: image or digital campaigns, major events, product launches, website creation.

👉 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐞𝐝 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: audits, marketing plans, repositioning, international expansion.

👉 𝐌𝐨𝐝𝐞𝐫𝐧 & 𝐅𝐚𝐬𝐭 𝐌𝐞𝐭𝐡𝐨𝐝𝐬: integration of AI and collaborative tools to increase efficiency and reduce costs.

𝐄𝐱𝐚𝐦𝐩𝐥𝐞𝐬 𝐨𝐟 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬

💎 𝐋𝐮𝐱𝐔𝐑𝐘: identity redesign, international campaigns, team and budget management (Van Cleef & Arpels, Montblanc, Stephen Webster).

🪑 𝐑𝐄𝐓𝐀𝐈𝐋 & 𝐃𝐄𝐒𝐈𝐆𝐍: repositioning and global strategy for The Conran Shop (UK & France).

🛍️ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠: owner and CEO of Gingko, consulting for LVMH (Dior, Guerlain, Chaumet), L’Oréal (YSL, Prada, Valentino), Rémy Cointreau, PepsiCo, Diptyque.

🧘 𝐒𝐌𝐄 / 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬: strategic support and project management for B2C players (restaurants, sports, wellness).

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Neko Ramen
Marketing Consultant – Restaurants & Food Retail
RESTAURANTS AND FOOD SERVICE
January 2025 - Today (1 year and 5 months)
Paris, France
Strategic repositioning of a Japanese restaurant franchise with three locations in Paris, aiming to strengthen brand image and retain a discerning clientele.

- Strategic diagnosis and recommendations on branding, positioning, and menu.
- Coordination of website redesign and rebranding.
- Development of digital initiatives and seasonal offers to boost customer traffic.
- Enhancement of digital visibility and loyalty drivers.
Branding & Identity Digital Communication Strategic Consulting Audit
CryoBliss
Marketing & Strategy Consultant – Premium Wellness
HEALTH AND WELLNESS
January 2025 - Today (1 year and 5 months)
Paris, France
Managed the launch of CryoBliss, a Cryotherapy and Pulsotherapy studio in Paris, designed as a premium and exclusive destination.

- Creation of brand strategy and premium identity.
- Implementation of digital strategy (Instagram, content, campaigns).
- Development of B2B partnership strategy and corporate offerings.
- Management of the launch project (planning, communication, press relations).
Digital Communication Content Creation Branding & Identity Project Management Omnichannel Marketing
Auguste
Founder – Food & Lifestyle Consulting
RESTAURANTS AND FOOD SERVICE
September 2024 - Today (1 year and 9 months)
Paris, France
Established a firm specializing in marketing support for the restaurant, food, and lifestyle sectors.
- Conducted audits and defined brand platforms.
- Designed local and digital communication strategies.
- Managed event and influencer campaigns.
- Supported independent businesses and startups with accessible tools.
Audit Digital Communication Content Creation Branding & Identity Strategic Consulting