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Jane ZbirouJZ

Jane Zbirou

Senior Marketing Consultant

€850/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jane

𝐌𝐞 𝐢𝐧 𝐚 𝐟𝐞𝐰 𝐰𝐨𝐫𝐝𝐬

With over 15 years of marketing experience in major luxury houses, I chose freelancing to manage multiple projects in parallel and explore new universes.

Today, I support players in the restaurant, food, and wellness sectors, bringing them the strategic rigor of luxury and a creative sensibility nurtured by my beginnings in photography and audiovisual.

I favor a pragmatic and effective approach, adapted to the real needs of each client. Thanks to my experience and the use of new technologies, I save time and therefore money, while ensuring high-end execution.


𝐖𝐡𝐚𝐭 𝐈 𝐛𝐫𝐢𝐧𝐠 𝐲𝐨𝐮

👉 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐌𝐚𝐫𝐤𝐞 𝐀𝐃𝐍: platform, positioning, storytelling, visual identity.

👉 360° 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: image or digital campaigns, major events, product launches, website creation.

👉 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐞𝐝 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: audits, marketing plans, repositioning, international expansion.

👉 𝐌𝐨𝐝𝐞𝐫𝐧 & 𝐅𝐚𝐬𝐭 𝐌𝐞𝐭𝐡𝐨𝐝𝐬: integration of AI and collaborative tools to increase efficiency and reduce costs.



𝐄𝐱𝐚𝐦𝐩𝐥𝐞𝐬 𝐨𝐟 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬

💎 𝐋𝐮𝐱𝐔𝐑𝐘: identity redesign, international campaigns, team and budget management (Van Cleef & Arpels, Montblanc, Stephen Webster).


🪑 𝐑𝐄𝐓𝐀𝐈𝐋 & 𝐃𝐄𝐒𝐈𝐆𝐍: repositioning and global strategy for The Conran Shop (UK & France).


🛍️ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠: owner and CEO of Gingko, consulting for LVMH (Dior, Guerlain, Chaumet), L’Oréal (YSL, Prada, Valentino), Rémy Cointreau, PepsiCo, Diptyque.


🧘 𝐒𝐌𝐄 / 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬: strategic support and project management for B2C players (restaurants, sports, wellness).

  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Neko Ramen
    Marketing Consultant – Restaurants & Food Retail
    RESTAURANTS AND FOOD SERVICE
    January 2025 - Today (1 year and 5 months)
    Paris, France
    Strategic repositioning of a Japanese restaurant franchise with three locations in Paris, aiming to strengthen brand image and retain a discerning clientele.

    - Strategic diagnosis and recommendations on branding, positioning, and menu.
    - Coordination of website redesign and rebranding.
    - Development of digital initiatives and seasonal offers to boost customer traffic.
    - Enhancement of digital visibility and loyalty drivers.
    Branding & Identity Digital Communication Strategic Consulting Audit
  • CryoBliss
    Marketing & Strategy Consultant – Premium Wellness
    HEALTH AND WELLNESS
    January 2025 - Today (1 year and 5 months)
    Paris, France
    Managed the launch of CryoBliss, a Cryotherapy and Pulsotherapy studio in Paris, designed as a premium and exclusive destination.

    - Creation of brand strategy and premium identity.
    - Implementation of digital strategy (Instagram, content, campaigns).
    - Development of B2B partnership strategy and corporate offerings.
    - Management of the launch project (planning, communication, press relations).
    Digital Communication Content Creation Branding & Identity Project Management Omnichannel Marketing
  • Auguste
    Founder – Food & Lifestyle Consulting
    RESTAURANTS AND FOOD SERVICE
    September 2024 - Today (1 year and 9 months)
    Paris, France
    Established a firm specializing in marketing support for the restaurant, food, and lifestyle sectors.
    - Conducted audits and defined brand platforms.
    - Designed local and digital communication strategies.
    - Managed event and influencer campaigns.
    - Supported independent businesses and startups with accessible tools.
    Audit Digital Communication Content Creation Branding & Identity Strategic Consulting

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Education

  • Audiovisual Production & Direction
    ESRA
    1999
    Image Ecriture & scénarios Réalisation de films Budgets & production

Skill set

Categories