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Jane DarkesJD

Jane Darkes

Senior Service Designer & Product Consultant

€579/day
Edinburgh, GB
15+ years

Average response time: 1 hour

About Jane

I'm Jane, a seasoned Service Designer, Product Consultant and User Researcher with over 20 years of experience helping organisations solve complex problems and deliver better experiences for their customers and teams.

From transforming legacy processes in banking and government to designing new digital services and tools from scratch, I bring clarity, structure and human-centred thinking to every project. I specialise in unpicking messy problems, mapping journeys, validating with users, and co-creating solutions that are not just desirable, but feasible and sustainable.

What I do best:

Service Design & UX Strategy

User Research (Discovery, Alpha, Beta)

Customer Journey Mapping (online + offline)

Process Design & Business Analysis

Product Development & MVP Design

Workshop Design & Facilitation

Communicating technical complexity in plain English

A few project highlights:

Revamped loyalty reward journeys for a UK bank, restoring trust and reducing complaints

Designed financial decisioning tools for a fintech to unify sales practices

Mapped out cloud migration processes across AWS, IBM and Azure for a major ops team

Led discovery and Alpha on a student funding portal for government, passing GDS assessment

Co-created a tourism app that won innovation funding and pitched at CivTech

Who I work with:
I’ve supported challenger banks, UK Gov departments, digital agencies, SaaS startups and large corporates. I collaborate well with dev teams, policy leads, compliance, and marketing.

What drives me:
Helping people and organisations make better decisions, faster. I’m passionate about work that combines strategy with empathy and I thrive on projects that need someone to make sense of ambiguity and move things forward.

Let’s build something meaningful together.
  • English

    Native or bilingual

Can work on-site
Edinburgh (up to 50km)

Experience

  • Tandar Consulting Ltd
    Director
    April 2016 - Today (10 years and 2 months)
    Edinburgh, UK
    Key Responsibilities:

    Strategy & Discovery: Lead discovery work understanding user needs, organisational goals and service gaps. Plan and deliver research programmes following GDS standards where relevant. Translate findings into actionable recommendations and prioritised roadmaps.
    Service Design & Process Improvement: Facilitate workshops mapping current and future state journeys, co-designing new services and defining operating models. Deliver service blueprints, process maps and journey maps that align teams.
    Product Development & Prototyping: Define and shape MVPs and digital tools with developers and designers. Lead design sprints, rapid prototyping and user testing to shape digital services, internal platforms and customer-facing tools.
    Agile Delivery & Team Enablement: Embed Agile ways of working across client teams. Write user stories and epics, support backlog management and contribute to sprint ceremonies. Help teams adopt iterative development and user-centred delivery.
    Client Leadership & Engagement: Build trusted relationships with senior stakeholders as strategic advisor and hands-on partner. Present insights and decisions clearly to technical and non-technical audiences. Help clients make confident, informed decisions in fast-moving environments.
    Sector Expertise: Deliver work across regulated sectors including banking, pensions and health, plus complex environments like cloud migration, student finance and digital marketing. Experience spans enterprise-level organisations and early-stage innovation projects.

    Skills: Service Design, User Research, Business Analysis, Agile Delivery, Product Management, Digital Strategy, Workshop Facilitation, Stakeholder Engagement, Journey Mapping, Discovery & Alpha Standards (GDS), Prompt Engineering
  • The Citadel Youth Centre
    Board Trustee
    October 2022 - Today (3 years and 8 months)
    Edinburgh, UK
    As a Trustee at Citadel Youth Centre in Leith, I provide strategic guidance and governance to support the delivery of vital services for young people and families in the local community. My role involves contributing to board discussions on organisational priorities, funding, safeguarding, and long-term planning, ensuring the charity remains accountable and impactful.

    I bring my experience in service design, digital strategy and stakeholder engagement to help the organisation adapt and grow sustainably, with a focus on inclusive access and long-term resilience.
  • NatWest Group
    Journey Designer- International Payments
    BANKING AND INSURANCE
    April 2024 - March 2025 (11 months)
    Edinburgh, UK
    Journey Developer – International Payments (NatWest)
    Led discovery work on international payment journeys, mapping multi-channel ‘as is’ processes to identify pain points and opportunities. Developed ‘to be’ journeys and service blueprints to support improvements in customer experience, operational efficiency and compliance.

    Worked across cross-functional teams including franchise, technology, Risk, Finance, and Consumer Duty to align around a long-term vision for fees, pricing and regulation. Supported the ISO 20022 change programme, contributing to the design of a new charging engine.

    Collaborated with senior stakeholders across domains to shape future-state journeys and pricing strategies that meet regulatory requirements and deliver value to customers.

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Education

  • Exploring Customer Journey
    Exploring Customer Journey
  • Cloud Computing Fundamentals: Introduction Design Thinking for Innovation: Stakeholder Engagement Agile Best Practices for Tech Leaders
    Cloud Computing Fundamentals: Introduction Design Thinking for Innovation: Stakeholder Engagement Agile Best Practices for Tech Leaders

Skill set

Categories