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Jan BrützelJB

Jan Brützel

Sales and Marketing Professional with AI Expertise

€800/day
München, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jan

Sales are stagnating? Need short-term support? Want to get more out of your customers?

Hi, I'm Jan, an experienced sales personality with that extra PLUS.

+ Extensive experience in sales: From prospecting and cold calling to automated outreach and closing - I've been through every stage of sales and have an excellent track record!
+ Sales Processes: Started from scratch in a start-up to success and optimized in medium-sized companies: I have a proven track record of building and improving sales processes. I know different sales processes and when you need to focus on what.
+ Data-Driven Work: Sales is a numbers game! And I know which KPIs are relevant and which are not. I will develop goals for you that make success measurable.
+ Marketing Professional: My sales experience always goes hand in hand with the right marketing, as this is the only way to optimally leverage synergies. Convert inbound leads, define perfect personas, and target the right communication channels with the right content! As a content creator, I know the right way here, both operationally and strategically.
+ AI Integration when it makes sense: I am a professional in the field of generative AI, but I also know just as well when an AI solution is more show than substance.

I know what I'm talking about because I've experienced it operationally myself. Hands-on with strategic foresight!

Think connective!

My services include:
- KPI Definition and Analysis
- Sales Process Optimization
- Connection Marketing & Sales
- Implementation of Generative AI for Marketing & Sales
- Operational support, when the house is really on fire, I'll help you put it out!
  • German

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Can work on-site
München (up to 50km), Hamburg (up to 20km), Stuttgart (up to 20km), Heidelberg (up to 20km)

Experience

  • TransFair Navigator
    Interim Head of Marketing & Sales
    SOFTWARE PUBLISHING
    September 2025 - Today (9 months)
    Starnberg, Germany
    • Conception and implementation of a scalable marketing and sales strategy in the B2B SaaS start-up environment
    • Leadership of a 5-person team
    • Introduction of a CRM system (Hubspot)
    • Definition and campaign planning for all marketing channels
    • Development of a sales playbook, pitches, and pipeline
    • Organization and execution of offline & online events (own, trade fairs, webinars)
    • KPI & OKR definition and tracking
    • Budget responsibility
    Sales Strategy Marketing Marketing Strategy Management Start-up
  • CONNECTIVE CONSULTING
    Self-employed
    June 2024 - Today (2 years)
    • Strategic Sales, Marketing, and AI Consulting
    • Support with Marketing and Sales Optimization and Coaching (SPIN, MEDDIC, etc.)
    • Data-driven analysis - making success measurable
    • Integration of AI for efficiency improvement and automation
    Sales Strategy Artificial Intelligence Marketing Strategy Online Marketing Sales Management
  • Coliquio GmbH
    Team Lead Customer Centric Team
    September 2021 - May 2024 (2 years and 8 months)
    Munich, Germany
    • Leadership of a 12-person interdisciplinary marketing and sales team
    • Revenue and target definition in collaboration with management
    • Consulting for top-tier accounts on marketing and sales strategy
    • Responsible for upsells and renewals
    • Attendance at Pharma-relevant trade fairs and congresses
    • Budget and personnel responsibility

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Education

  • Master of Science in Business Administration
    Leuphana University Lüneburg
    2018
    Master of Science: Management & Marketing Schwerpunkte Marketing, Vertrieb & Entrepreneurship
  • Exchange semester, Management program
    PEKING UNIVERSITY,
    2018
    Auslandssemester, Studiengang Management

Certifications

  • AI for non-data scientists
    Wharton University of Pennsylvania
    2024
    https://coursera.org/verify/QM586JUZMYC9
    Artificial Intelligence (AI) Artificial Intelligence Generative AI Generative AI AI
  • EU AI Act
    appliedAI institute for europe
    2025
    Artificial Intelligence EU AI Act AI Artificial Intelligence AI

Skill set

Categories