Freelancer profile translated to English.
Back to original languageAbout Jan
Hello, nice to have you here.
My name is Jan, I've been a passionate digital marketer and creative since 2012.
During my career, I've worked on the agency side, the corporate side, and as a freelancer, and I've had the opportunity to work on many exciting projects (including from e-commerce, FMCG).
Getting to the point with great design and the right marketing - the perfect mix.
These points characterize me / are important to me:
- Open, friendly, and a great team - the optimal working environment
- Operational and strategic work together with the team
- Continuous development, creativity, and trying out ideas
- International marketing, design, and user experience
- Sistrix, GA4, GTM, Matomo, Screaming Frog, Searchmetrics, and co. are my daily companions
- Figma, Adobe Creative Cloud, Miro & co. are my playground
- Prototyping and creating modern and convincing designs - mobile & desktop including HTML knowledge
My portfolio includes the following services:
- SEO with a specialization in technical search engine optimization
- SEA: From concept, strategy, campaign creation to monitoring and reporting
- Data analysis with Google Analytics and Matomo
- UX/UI Design with 3+ years of experience in conceptualizing and developing user-friendly and appealing digital interfaces. Expertise in creating wireframes, prototypes, and user-centered designs that are both visually appealing and conversion-driven.
It is very important to me to work closely with my clients to understand their requirements and develop user-centered designs that achieve business goals.
So, enough about me: Who are you and how can I support you?
German
Native or bilingual
English
Fluent
French
Basic
Spanish
Basic
Can work on-site
Frankfurt am Main (up to 50km)
Experience
- Online SchmiedeFreelancerDIGITAL AND ITNovember 2025 - Today (7 months)
- Consulting in SEO, SEA, and data analysis
- Project management
- Website relaunch
- Content marketing
- Google Ads management
- Operational marketing support
- Building teams and knowledge within the company
- UI design support
- 3D design
- Graphic design
- NomadyCMOTRAVEL AND TOURISMOctober 2025 - Today (8 months)Responsible for marketing (SEO, SEA, strategy, social media, newsletter, push), team leadership, and e-commerce
- LoQu Optical Group GmbHSenior Digital Marketing ManagerRETAIL (SMALL BUSINESS)May 2023 - June 2025 (2 years and 1 month)Bad Kreuznach, Germany
- Management of web presences for all brands of the LoQu Optical Group
- Co-responsible for the implementation of the online shop smykker.de
- UI designs in Figma for new features in the online shop, including prototypes
- Primarily responsible for the redesign of the smykker.de website
- Management of external agencies and freelancers
- Mentoring for apprentices, students, and temporary staff
- Interface between Digital Marketing, Web Development, IT, Newsletter, and CRM
- Participation in customer loyalty measures
- Responsible for performance marketing, data analysis for digital channels, and SEO
- Participation in offline marketing campaigns
- Partially responsible for graphic design for online and offline campaign materials
- Strategic concepts
- Participation and implementation of the omnichannel concept
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Education
- Trade Fair & Congress ManagementIST2013
Certifications
- 3D DesignOFG2025
- UI Designmemorisely2024