Freelancer profile translated to English.
Back to original languageAbout Jana
Social Media, PR & Brandbuilding for passionate projects
Do you want more visibility, press & a strong digital presence? I help products and brands get the attention they deserve – with well-thought-out PR, creative social media strategies, and a distinctive brand identity.
My Expertise:
- Public Relations & Press Relations – from press releases to placement in relevant media
- Social Media Management & Content Creation – for more reach & engagement
- Text for Blog, Website, Newsletter
- Branding & Strategic Communication – positioning with recognition value
- Storytelling – authentic & target-group-oriented
- Increasing digital visibility – with creative campaigns, preferably for hotels and restaurants, but also for other projects related to lifestyle, empowerment, and enjoyment of life.
- Industries: Hotels, Restaurants, Music, Lifestyle, Fitness, FinTech, SMEs, Travel Agencies, Media
- Author of "Public Relations for Hotels" and "Zingstliebe"
Together with my network of GUSTARIA brands/stories, I develop individual strategies that fit your business.
My Approach: Strategic, Creative & Effective. I combine PR know-how with social media dynamics to strengthen your brand sustainably. To achieve this, I work networked with sound design, text, graphics, video, and social media freelancers.
In addition, I write as a freelance journalist for, among others, the Swiss travel magazine PRESTIGE travel and toursitbook.de and support the initiative #proudtokellner. Below you will find topics that interest me.
🎓 My Bonus:
I have conducted workshops and taught courses for renowned institutions such as the University of Cologne, Düsseldorf, Ostfalia Braunschweig, or VW Coaching. I have a special eye for internal processes and challenges in organization. I am happy to support you in regularly advancing your strategy implementation. 🏫💡
German
Native or bilingual
Can work on-site
Berlin (up to 50km)
Experience
- Gustaria - Brands & StoriesOwnerLUXURY GOODSMay 2022 - Today (4 years and 1 month)Berlin, GermanyStrong Brands with Strong Stories:Under GUSTARIA Brands & Stories, I have built a multidisciplinary network of freelancers with whom we transform your brands into strong stories and place them in the media.Services:
- Strategy:Whether text, image, or sound: Based on data, we analyze your (potential) target groups and dive directly into their world. How do they think? What is their social media behavior? Which magazines do they read? This allows us to derive target-group-specific measures and determine and implement the respective channels for your brand communication.
- Public Relations:This ranges from classic PR, personalized travel guides for a hotel to audio branding or podcast production to the Instagram look & feel. Your advantage: We work flexibly and instead of high transaction costs, we can assign our team as needed.
- Social Media:We take over your accounts, shoot, write copy, and guarantee organic growth. We plan your stories and handle community management.
- Text:From blog to newsletter to website – we work with content hubs so we can share your content across your channels in the best possible way.
- PRESTIGE Travel Magazin & TOURISTBOOKFreelance EditorDecember 2023 - Today (2 years and 6 months)SwitzerlandCreation of high-quality travel reports for print magazines in the luxury segment. Includes on-site research, text, and images.
- SelbstständigFreelance EditorJuly 2023 - Today (2 years and 11 months)Jana Kaminski writes from Berlin about wellness travel, getaways, and urban enjoyment. Common to all topics: it's about feeling good. It's about relaxed luxury.
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Education
- Distance learning, JournalismFreie Journalistenschule (FJS)2022Fernstudium , Journalismus
- Junior PR ConsultantDeutsche Akademie für Public Relations GmbH (DAPR)2009Junior PR Beraterin