Freelancer profile translated to English.

Description

Hello, I'm Jana Behr!

As an online marketing expert, I support you in making your content visible and truly reaching your target audience – clearly, authentically, and strategically thought out. Whether it's social media, content marketing, blogs, or podcasts: I help you prepare your messages so they resonate.

In my work, I was responsible for all public relations as Head of Public Relations at the Mittelstand 4.0 Competence Center eStandards, a project funded by the federal government, and built social media channels that multiplied their community in a short time. In addition, I have implemented numerous projects for companies from a wide variety of industries – from IT and digitalization to retail and lifestyle. I regularly write blog articles for Host Europe on topics such as social media, online marketing, and IT security, developed a social media campaign for Deichmann, and have also supported medium-sized companies and associations in their communication.

What sets me apart: I combine content creation with strategic foresight and deep expertise across many marketing areas and industries. This results in concepts that are not only creative but also have a sustainable impact and precisely support your goals.

If you are looking for support for your marketing, I look forward to making your project visible!

P.S.: I am BAFA-approved, so you can save up to 50 percent and up to 1,750 Euros on collaboration with me.

Industry field of expertise

Languages

German
Native or bilingual
English
Conversational
French
Basic

Workplace preferences

Can work on-site

Köln (up to 20km)

Jana Behr Coaching & Marketing For Your Empowerment
Marketing Consultant, Business Coach, Mentor
CONSULTING AND AUDITS
January 2023 - Today (3 years and 5 months)
Köln, Germany
I support companies, solopreneurs, and startups in building and expanding their business and marketing – from developing clear strategies and implementing content and social media concepts to positioning and visibility. I combine creativity with strategic thinking and many years of experience.
Business Plan Development Social Media Strategy Online Marketing Branding
MITTELSTAND 4.0-KOMPETENZZENTRUM eSTANDARDS
HEAD OF PUBLIC RELATIONS
CONSULTING AND AUDITS
November 2019 - December 2022 (3 years and 1 month)
Köln, Germany
As Head of Public Relations, I was responsible for the overall communication of the Competence Center, including the technical supervision of the PR managers of four other consortium partners and the technical leadership of a working student. I was also the deputy to the overall project manager. My responsibilities included:
• Creation of the overall project description for the second project phase, including new marketing instruments and channels such as podcasts, influencer marketing, and inbound marketing.
• Development and expansion of social media channels: XING, LinkedIn, Instagram with an increase of approximately 500 percent in community within two years.
• Development of a podcast, including podcast host, production, and publication in all relevant podcast directories, with an increase in subscribers of approximately 10 percent per month.
• Responsibility for stakeholder communication & customer newsletter (reach increased by over 25 percent)
• Content responsibility for the entire project (e.g., conception of e-books, including as part of inbound marketing, website, informational materials, etc.)
• Press spokesperson, annual PR reach of up to approx. 20 million.
Press Relations Social Media Strategy Web Content Podcast
APROPOSCONTENT BY JANA BEHR
Self-Employed
CONSULTING AND AUDITS
January 2012 - Today (14 years and 5 months)
Köln, Germany
Projects and Clients:
• (Website Relaunch, Concept, Strategy, Social Media Setup/Expansion, Content/Online Marketing)
• absolutweb, including Social Media Campaign for Deichmann
Host Europe: Freelance employee for text and concept, including participation in a major project, website relaunch
• TELiAS and TELiAS Business Center GmbH (Marketing, permanent freelance work
• Business Center e.V. (Overall communication, PR, concept and implementation of newsletter)
• TÜV Nord (Product catalog, mailing)
• E.ON Ruhrgas (with Gathmann Design, event brochure, conception and text)
• Essen Economic Development Agency (Press relations, participation in major projects)
• PricewaterhouseCoopers (Internet texts on specialist topics)
• Siemens (for Brembach and Partner, brochure and trade press relations)
• Office Depot (with mischel und söhne Kommunikation, interactive newsletter, press relations, concept)
• Deutsche Steuerberater-Versicherung (with wolf und freunde, press relations, flyers, brochures)
• and many more.
Social Media Web Design Content Creation Strategy Online Marketing