Freelancer profile translated to English.

Description

Senior Marketing Consultant | Content Marketing | Employer Branding | Project Management | B2B & B2C

I help companies develop marketing strategies, implement projects efficiently, and create content that achieves measurable results.

For over eight years, I've worked in digital marketing – from content marketing and employer branding to integrated B2B and B2C campaigns. I have supported international companies like HRS as well as medium-sized businesses, and have been responsible for marketing projects from strategy to implementation.

My focus areas:

Marketing Strategy & Project Management
Content Marketing & Content Strategy
Copywriting (German & English)
SEO-optimized website, blog, and landing page texts
Newsletter & Email Marketing
Employer Branding & Internal Communications
Lead Generation and Campaign Management
Social Media & Editorial Planning
LinkedIn
AI-powered content creation and quality management

I work data-driven, structured, and with a clear focus on company goals. I coordinate interdisciplinary teams, agencies, and stakeholders, ensuring projects are implemented efficiently.

Tools & Technologies:

HubSpot, Salesforce, WordPress, TYPO3, Jira, Confluence, Trello, Wrike, Mailchimp, Act-On, Episerver, Google Marketing Platform, Canva, Adobe Photoshop, as well as various SEO and AI tools.

Whether it's short-term support, project-based collaboration, or strategic consulting – I look forward to supporting companies with pragmatic solutions and a reliable approach.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Köln (up to 50km)

eneo Elements
Senior Marketing Manager
ENERGY AND UTILITIES
April 2022 - Today (4 years and 3 months)
Langenfeld, Germany
Built and led the company's marketing department, defining and executing a comprehensive B2B marketing strategy Initiated and drove the rebranding from BKI Ahke to eneo Elements, including brand identity, logo, website, and marketing materials Developed and executed integrated online and offline campaigns with a focus on lead generation and sales alignment Collaborated with cross-functional teams and leadership to drive business growth
Online Marketing Strategy Website Creation SEO Marketing LinkedIn Marketing
Sensational Marketing
Project Lead
DIGITAL AND IT
August 2020 - March 2022 (1 year and 7 months)
Leverkusen, Germany
Managed and strategically advised a portfolio of clients, aligning digital marketing initiatives with business objectives Developed and executed data-driven, cross-channel marketing strategies Planned and optimized marketing campaigns across SEO, SEA, social media, and websites Specialized in content strategy and digital content creation to drive brand visibility and engagement, e.g. whitepaper, e-book, webinar Coordinated cross-functional teams, external agencies, and stakeholders
Online Marketing Strategy Content marketing SEO Social Media
HRS GmbH
Manager Content Marketing
ENTERTAINMENT AND LEISURE
October 2018 - July 2020 (1 year and 9 months)
Planning, creation and publishing of target-group specific and SEO-optimized content on owned, earned and paid channels in German and English (B2B and B2C) Execution of content strategy along the customer journey based on previously set KPIs Project management of cross-functional and international marketing projects Working in sprints and using different tools to ensure agility, transparency and alignment Calculation of business cases and planning of budget for content production and cross channel marketing campaigns