Freelancer profile translated to English.
Back to original languageAbout Jana
I help SMEs and startups transform their design from a simple cost center into a true growth engine.
💡 My specialty: AI-augmented design.
As a former entrepreneur with over 16 years of experience, I combine the agility of a founder with the rigor of a product leader. I use artificial intelligence to radically accelerate your design cycles (prototyping, research, AI-ready Design Systems) and deliver scalable products.
With a key role at Rakuten, where I led the strategic redesign of the loyalty program, generating +4% annual retention, I don't just advise: I structure, build, and deliver measurable results.
🛠 How can I help you?
1️⃣ Mentorship & Team Structuring(Design Ops) 👥
Want to accelerate your growth? I support your designers (or your first hire) to:
- Define a clear design strategy.
- Align your stakeholders.
- Establish a user-centric culture with measurable KPIs.
2️⃣ Audit & Strategic Consulting(Design Advisor) 🔍
I diagnose your friction points, whether it's to:
- Redesign your Design System.
- Deepen your UX research.
- Refine your product roadmap.
3️⃣ Product Launch (0-to-1) & Key Features⚡
Have an idea or a critical feature to deploy? I take charge of designing your "Minimum Lovable Product" (MLP). From initial strategy to interactive prototyping, I build the foundations of your success to help you convince investors or conquer your market.
Ready to transform your product approach? Contact me for an initial chat! 👇
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- Rakuten FranceLead Product DesignerJanuary 2023 - Today (3 years and 7 months)Paris, France13M - 15M visitors/month, +10,000 sellers, 57,000 items sold on Black Friday.Led the design strategy for core marketplace offerings (Web/App), Club R, fulfillment, and seller tools, fostering cross-functional alignment with 7 PMs to bridge design vision and business strategy. Achieved a 4% growth in repeat purchase rate.Led, mentored, and hired a high-performing team of 3-4 product designers. Co-authored a series of AI upskilling training workshops for the entire product crew (15 collaborators).Product Discovery Empowered by AI & Data
- Implemented AI solutions for big data user research (300K feedback) - result: 10x faster insights.
- Built a repository of insights accessible via Notion AI agents and Slack, disseminating the voice of the customer throughout the company to increase customer centricity.
- Streamlined recruitment processes for continuous user interviews & usability testing (>80 users involved yearly in qualitative research).
- Monitored post-launch performance UX metrics through A/B testing and CSAT/Likert evaluation to iterate on design decisions, & roll out key feature revamps.
- Design System Ownership
- Owned the governance of the Design System, driving its adoption across teams (>100 shared components for web and apps, UX writing & brand guidelines).
- Evangelized WCAG standards across product teams - achieving 99% contrast compliance across all shared components, without executive mandate.
Maintained a hands-on approach to design challenges regarding our multi-faceted user base (buyer, pro seller, individual seller) and product interdependencies by helping my team design, implement, and iterate on critical features. - Engie Digital - Software Company of ENGIEUX/UI Consultant (B2B SaaS)September 2021 - December 2022 (1 year and 3 months)Paris, FranceActed as principal UX/UI for Ellipse, Engie Digital's B2B SaaS platform (carbon footprint calculator).
- Shaped key features allowing users to manage/import, visualize, and analyze carbon data.
- Ensured strict adherence to Engie's "Fluid Design System" and WCAG accessibility standards.
- Eweev LTDCo-Founder & Head of DesignDIGITAL AND ITJune 2010 - August 2021 (11 years and 2 months)Beyrouth, LebanonCo-founded a studio serving digital products & marketing for SMEs and startups across MENA.Led a multidisciplinary team of 6 (UX/UI, branding, content) — overseeing design strategy, client relationships, recruitment, and business development.Acted as senior product designer on high-stakes projects, maintaining quality standards across the full client portfolio.Coordinated with external POs and engineering leads for seamless design-to-dev handoffs.🎨 Selected 0-to-1 ProductsShopbuilder (2016–2019) — A Shopify-equivalent platformDrove end-to-end product design for a SaaS e-commerce platform serving 200+ sellers.Created the seller backend dashboard, a customizable storefront theme system, and onboarding flows — integrating local payment and shipping provider APIs.Qlaim (2019–2020) — B2B SaaS mobile app for the art marketShipped the V1 UX for a mobile app enabling art galleries to showcase and finance artworks through curated discovery.Covered information architecture, gallery onboarding, and artwork financing flows.Maestro (2015-2016) — Uber-style sports coaching platformDesigned UX and branding for two companion apps (trainer supply + client booking) — covering scheduling, matching, session management flows and payment.
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Education
- Bachelor of Fine Arts in Graphic DesignAmerican University Of Beirut2009Un cursus concentré sur les domaines de la communication, l’identité visuelle, la publication, la typographie, le design interactif, et le web. Diplômée avec les félicitations du jury .
Certifications
- UX Foundation: ResearchLinkedIn Learning2022
- UX Foundations: Usability TestingLinkedIn Learning2020