Freelancer profile translated to English.

Description

Expert in operational marketing, promotional strategies hold no secrets for me! Do you need to make your brand known? Generate leads and increase revenue? Build relationships with your future clients? Entrust me with your marketing strategy and let yourself be enchanted, just like your target audience. With a dual expertise, both product and operational, I have been able to support several brands in my salaried roles and generate interest in their products through various marketing levers: social media campaigns, content strategy, display, print production, email campaigns on Salesforce... not to mention the business reviews that accompany these actions. From media planning to impact calculation, including corrective recommendations, I can provide you with a comprehensive service to enhance your products or maximize your branding!

Expert in SEO-optimized copywriting, audience analysis with Google Analytics, graphic production on Photoshop and InDesign, HTML design on Sarbacane, as well as project and strategic management, I am a true all-rounder!

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Ayming
Marketing Manager
CONSULTING AND AUDITS
April 2022 - May 2024 (2 years and 1 month)
Levallois-Perret, France
Definition of the annual communication and marketing plan for the HR offering
Email campaigns: creation and distribution in the Salesforce CRM
Telephone appointment setting campaigns (operator briefing, data file
KPIs)
Event organization: webinars, trade shows, breakfast meetings to
promote our offerings
Social media management using the Hootsuite scheduling tool
Website management via WordPress (updates, article publication, landing
pages)
Budget monitoring of 150k€/year (vendor invoicing)
Management of a team of 3 people
Monitoring campaign ROI and optimization for performance gains
ENA (Ecole Nationale d'Administration-INSP)
Marketing and Recruitment Project Manager
September 2020 - April 2022 (1 year and 7 months)
Paris, France
Definition and implementation of the annual marketing and communication policy for the continuing education offering: production of sales support tools (brochures, visuals, PPTs) and digital tools (emailings, newsletters, display, push, pop-ups....) Event organization: continuing education focus trade shows, breakfast meetings, webinars Community management: writing and scheduling posts on LinkedIn, FB, X social networks on Swello, comment moderation, and KPI monitoring Budget monitoring (allocation and invoicing) and KPIs for all campaigns Intrapreneur of the "Tutoring" project for "Prépas talents" classes: recruitment of +500 mentors paired with scholarship students preparing for CGE entrance exams Organization of the "Youngchangemakers" conference, which promotes diversity in public service for young students
AFNOR et Comundi (formation professionnelle)
Operational Marketing and Communication Officer
January 2017 - September 2020 (3 years and 8 months)
La Plaine Saint-denis, Saint-Denis, France
Definition and implementation of the annual marketing policy for the training offering: production of sales support tools (brochures, visuals, PPTs) and digital tools (emailings, newsletters, display, push, pop-ups....) Event organization: trade shows dedicated to the sectors in charge, breakfast meetings, webinars Community management: social media management (FB, X, Insta, Linkedin) Budget monitoring (allocation and invoicing) and KPIs for all campaigns
Professional experience