James Rowland

Social and creator strategy across multiple global brands, translating brand ambition into platform-native execution.

Focus on evolving creator strategy from a series of isolated activations into connected storytelling systems, creating stronger continuity across campaigns, creator partnerships, and always-on experiences

Collaborate across brand, media, creative, influencer, and agency teams to build a shared understanding, align on a common vision, and ensure ideas retain their integrity as they move from strategy to execution

Designed scalable briefing frameworks and ways of working that help multidisciplinary teams collaborate more effectively across agencies and markets

Selected for Cannes Lions Creative Academy (2025)

Led social and creator ecosystems end-to-end, turning brand goals into platform-native strategies, creator partnerships, and scalable content systems.

Partnered with Ford and Mizkan to transform creator marketing from one-off activations into strategic programs, driving 385% and 131% YoY growth in creator investment.

Integrated TikTok Creator Exchange into agency workflows, making creator content easier to brief, produce, approve, and scale while improving team collaboration.

Advanced from Executive Assistant to Account Manager, building fluency in the creator and influencer marketing ecosystem from the ground up.

Contributed to early platform pilots across TikTok and Meta, including Creator Exchange and Reels, helping brands experiment with emerging creator formats and navigate a rapidly evolving social landscape.

Applied audience and platform insights to inform creative strategy, uncover cultural relevance, and strengthen the connection between content, community, and business outcomes.