Freelancer profile translated to English.
Back to original languageAbout James
Graduated with a Master's in E-commerce & Digital Marketing and a Specialized Master's in Marketing & Data Analytics (equivalent to Bac+6) from NEOMA Business School (#1 in France), I have experience with AB Tasty and SNCF Connect & Tech.
French
Native or bilingual
English
Fluent
Arabic
Basic
Spanish
Conversational
Indonesian
Basic
Can work on-site
Paris (up to 50km)
Experience
- SNCF Connect & TechDigital Analyst AssistantTRANSPORTATIONJuly 2024 - October 2025 (1 year and 3 months)Paris, France- Audience, KPI, and key funnel monitoring - Adobe Analytics, Qlik, Excel.- Lead on incoming requests during commercial operations days and post-operation reviews.- Analysis and development of customer journeys.- Design and automation of dynamic dashboards, based on statistical methods, to detect anomalies and track various rates and KPIs - Excel, VBA, Report Builder, Adobe Analytics, Power BI.- Performance and anomaly analysis, anomaly reporting, segment creation, and ad hoc study execution - AdobeAnalytics, ContentSquare.- Cross-functional studies of SNCF-Connect usage behaviors and comparison between market, device, and browser.- Creation of a business volume forecasting model by carrier - Python, Excel.
- AB TastyCustomer Success ManagerSOFTWARE PUBLISHINGMay 2022 - November 2022 (6 months)Paris, FranceOffers a SaaS conversion optimization solution for e-commerce sites, news sites, and interactive service providers.- Client portfolio management and monitoring- Strategic advice on test and personalization optimizations- Technical advice and configuration with the solution- Data analysis- Leading meetings
- E-mbratorBusiness Manager AssistantE-COMMERCEOctober 2021 - January 2022 (3 months)92390 Villeneuve-la-Garenne, France- Social media management- Contest development- Flyer distribution- Website creation with WordPress
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Education
- Specialized Master in Marketing & Data AnalyticsNEOMA Business School
- Master's Degree International Business Administration, E-commerceUniversité Paris-Est Créteil (UPEC)2022Avec mention
Certifications
- AB Tasty EssentialsAB Tasty2022
- AB Tasty ExpertAB Tasty2022