Description

Award-winning Creative Leader with 16+ years of experience building high-performing teams,

strengthening client relationships, and driving growth through creative excellence. Expertise across Creative Strategy, Branding, and Integrated Marketing for global brands in Travel/Tourism, QSR, FMCG/Retail, Tech, Automotive, and Finance. Known for process improvement, performance management, and mentoring talent to deliver standout work.

I’ve worked on 3 different continents, in dozens of different agencies and for countless brands.

I love what I do, go to work with a smile on my face and believe creativity has the power to change the world.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

UEG Worldwide
Senior Vice President – Creative
January 2025 - November 2025 (10 months)
New York, NY, USA
• ● Lead agency creative direction across accounts with emphasis on Samsung and Popeyes.
• ● Oversee creative strategy for key verticals: Travel/Tourism, QSR, FMCG/Retail, Tech, Automotive, Finance, and Entertainment.
• ● Drive creative performance, team development, and cross-discipline collaboration.
Public relations Experiential Social media Paid Social
Various
Freelance Creative Director
August 2023 - Today (2 years and 10 months)
New York, NY, USA
• ● Provide senior creative direction and strategic leadership for major brands.
• ● Led the relaunch of IHG's Regent Hotels into the US market.
• ● Delivered integrated campaigns for Taco Bell, McCain, and TurboTax.
SAVE Foundation
CCO / Marketing Director (Sabbatical)
October 2022 - July 2023 (9 months)
Barbados
• ● Volunteered to revitalize the non-profit's brand and marketing.
• ● Executed a full brand refresh and produced complete marketing assets.
• ● Led fundraising initiatives and campaign creation.