About James
I am a talented marketing specialist with a proven track record in the implementation and execution of full marketing mix across SEA and within the UK. I possess a wealth of knowledge across the cycling / FMCG / lifestyle industry.
A firm believer in sustainable mobility and green living. I am competitive, attentive and have a strong sense of artistic flair.
English
Native or bilingual
Cantonese
Native or bilingual
Chinese
Fluent
Remote only
Primarily works remotely
Experience
- ASCO Foods LtdMarketing ManagerIMPORT AND EXPORTJune 2023 - Today (3 years)Amersham, United Kingdom
- ASCO Foods LtdSenior Marketing ExecutiveIMPORT AND EXPORTAugust 2022 - June 2023 (10 months)Amersham, UK•Responsible for developing & implementing the marketing strategy & management of multiple brands represented by the company•Manage all marketing for the company & activities within the marketing department•Establishing & monitoring the company's marketing budget as well as the budget for individual brands•Reporting on KPI's and overall return on investment•Creation and publication of all marketing material in line with marketing plans•Planning and implementing promotional campaigns•Preparing online, print & in-store marketing campaigns•Monitor and report on effectiveness of marketing communications•Liaising with suppliers and their marketing departments•Coordinate activities such as trade shows, in-store & event samplings & cooking demonstrations•Develop & manage social media strategy and work with social media companies
- Typhoon LtdMarketing ExecutiveJanuary 2022 - July 2022 (6 months)London, UK• Closely manage the new website's development• Responsible for generating web content and creative assets for web usage• Taking photos of products for use in ads, and other marketing materials• Creation of POS material, brochures and leaflets for trade shows• Analyse web traffic and product performance to optimise purchasing funnel
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Education
- Strategic Marketing and Management MSc, MarketingAston University2016Strategic Marketing and Management MSc, Marketing
- Bachelor of ScienceAston University2012Bachelor of Science (BSc), International Business and Management