Freelancer profile translated to English.
Back to original languageAbout James
đŻ Former Copywriting Director (10+ years of experience)
đ +120 campaigns & launches orchestrated (products, training, services)
đŹ Expert in email marketing, newsletters & advanced funnels
đ§ Specialist in launch strategies & acquisition mechanics
đ Campaigns monitored and optimized in real-time (analysis, tests, data)
đĄ Creator of high-converting concepts, messages, and narratives
Hire a strategist who designs AND executes your launches
As a former copywriting director, I have supported brands, entrepreneurs, and startups for over eight years in creating complete campaigns â from strategic angles to asset production (emails, pages, video scripts) and live optimization.
I specialize in:
đ Launch strategy & positioning
𧩠Complete funnel architecture (warm-up, teasing, opening, closing)
âïž Copywriting direction: concepts, emotions, hooks, arguments
đŹ High-converting emails & sequences (lift notes, teasing, follow-upsâŠ)
đ„ Video scripts: ads, VSLs, storytelling, testimonials
đ„ Sales pages, lead pages, landing pages & registration pages
đ Real-time analysis & optimization (A/B tests, data, adjustments)
References & notable projects
â Product & training launches for VivasantĂ© Editions, BiosantĂ© Editions (âŹ20k â âŹ500k+ in revenue)
â Complete overhaul of an evergreen funnel (x3 conversions)
â Narrative & strategy for scaling SaaS / coaching / e-commerce offers
â Copywriting direction for multi-format campaigns (email, video, landing pages)
Who am I?
đ„ Former Copywriting Director (agencies & international projects)
đ Trainer in copywriting, storytelling, and launch structures
đĄ Complete support: strategy, production, optimization
đŹ Available on WhatsApp, G Meet, and email
The advantages?
đ Strategic vision + field execution
đŻ Narrative consistency across all formats
âĄïž Responsiveness & premium deliverables
Response within 30 minutes.
French
Native or bilingual
English
Native or bilingual
German
Conversational
Spanish
Conversational
Can work on-site
Lausanne (up to 50km)
Experience
- Viva Santé EditionsCopywriting DirectorPUBLISHINGJune 2022 - Today (4 years and 2 months)Lausanne, SwitzerlandCopywriting and Marketing Director for over 6 years, I helped a team of 12 marketers and creatives become autonomous in executing large-scale launches, optimizing ROI and customer satisfaction, while developing unique health solutions:VivaSanté offers publications and video programs aimed at helping as many individuals as possible become aware of their capacity to be healthy, in collaboration with experts in nutrition, body biology, sports, meditation, phytotherapy, and advocates of a generally healthy lifestyle.
- Viva Santé EditionsLead Marketing & CopywriterPUBLISHINGSeptember 2019 - June 2022 (2 years and 9 months)Lausanne, SwitzerlandVivaSanté offers publications and video programs aimed at helping as many individuals as possible become aware of their capacity to be healthy, in collaboration with experts in nutrition, body biology, sports, meditation, phytotherapy, and advocates of a generally healthy lifestyle.
- BioSantĂ© ĂditionsHead of Business TeamPUBLISHINGJuly 2017 - September 2019 (2 years and 2 months)Lausanne, Switzerland- Deployment of a natural health product line (development, marketing strategy, promotion): Revenue multiplied by 3- Copywriting (writing sales letters, marketing materials, creating promotional videos): Monthly sales multiplied by 10 - conversion rate achieved: 1.4%- Management of renewals and re-subscription campaigns: 70% retention- Management of a free newsletter (writing, encoding, automation): sent to nearly 1 million readers- Development of the customer journey and automation of CSR requests via an optimized contact form: significant cost reduction- Significant support for all other company marketing campaigns
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Education
- Msc in Marketing Management- Major in Entertainment and ServicesEDHEC Business School2017Msc in Marketing Management- Major in Entertainment and Services
- Master's degree, Business Administration and Management, GeneralPace University - Lubin School of Business2015Master's degree, Business Administration and Management, General
Certifications
- Digital Marketing & Social MediaCadschool2025
- Google Analytics Individual Qualification (GAIQ) CertificationGoogle2025