About Jamel
Finance Transformation & Financial Control Consultant | Ex-EY
If you need to improve the reliability of your financial reporting, strengthen internal controls, or optimize financial performance, I can support your teams with a hands-on and results-driven approach.
With 13+ years of international corporate finance experience across Europe and the Middle East, including roles at EY, Schneider Electric, Majid Al Futtaim and Azadea, I help organizations solve complex finance challenges in multi-entity and fast-growing environments.
My work has delivered measurable results, including $1.3M in cost savings through margin optimization across 200 BUs and $0.9M in cash improvement by strengthening receivables processes, while also training 300+ professionals in corporate finance.
I typically support companies on projects such as:
• Financial control & group reporting improvement
• Finance transformation & process optimization
• Internal audit & internal controls implementation
• FP&A and financial performance analysis
• Working capital and profitability optimization
• Cross-border compliance and governance
I work with CFOs, finance teams and leadership to bring clarity to financial data, improve decision-making and strengthen operational performance.
Based in Paris and available globally for consulting, interim and project-based assignments.
English
Native or bilingual
French
Native or bilingual
Arabic
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km), Dammartin-en-Goële (up to 50km), Toulon (up to 50km)
Experience
- Preeminent Realties UAECo-founder & CFO: Venture creationREAL ESTATEJanuary 2024 - Today (2 years and 5 months)Dubaï, United Arab Emirates
Preeminent Realties UAE l Scope: UAE
Context: Founded and structured a boutique real estate advisory firm specializing in high- value asset acquisition for HNWIs and international executives.Objectives- Launch Dubai-based real estate advisory covering the UAE and Oman markets
- Build a high-level network of HNWIs and Executives through strategic digital positioning
- Scale sales by structuring a performance-driven ecosystem of strategic business partners
Approach & MethodologyArchitected full P&L, cash flow models, and Power BI dashboards for 360° visibilityBuilt a high-level network through clubs (CCI France UAE), digital authority (FY 25:+477% LinkedIn growth), and developing commission framework to recruit top-tierbusiness introducersResults: Established an agency across two GCC markets with achieved 3x reach growth and+20% conversion through CRM and incentive alignment - Azadea UAECFO-ready: Business ExpansionRETAIL (LARGE RETAILERS)January 2023 - January 2024 (1 year)Dubaï, United Arab Emirates
Azadea Group UAE - Brick-and-mortar stores l Scope: Africa
Context: The group planned to expand a footwear brand into Côte d’Ivoire and requiredfinancial feasibility and operational setup. 'ObjectivesPerform financial feasibility, store opening and financial setupImplement accounting and reporting processesApproach & MethodologyFinancial modelling and feasibility study; Capex and project cost trackingNegotiation of lease agreement; Opening bank accounts and all payment solutionsSetup of local accounting with conversion (SYSCOHADA to IFRS)Results: Successful store opening and expansion enabled future store openings - AZADEASenior Financial Controller: Order-to-Cash TransformationE-COMMERCEMarch 2022 - December 2023 (1 year and 9 months)Dubaï, United Arab Emirates
Azadea Group UAE - Ecommerce l Scope: MENA
Context: $1M in Cash on Delivery (COD) receivables across multiple countries with high riskof an ever increasing balance with no visibility.Objectives- Reduce the cash exposition on COD receivables to one week of sales
- Restructured the O2C lifecycle, implementing controls to mitigate risk and secure sustainable cash flow
Approach & Methodology- Breakdown by country and logistics provider; Workshops with Finance, Operations and 3PL providers (including Aramex)
- Redesign of Order-to-Cash workflow and responsibilities
- Implementation of weekly receivables reporting and tracking
- Automation of order tracking and cash collection monitoring
Results: $0.9M receivables collected thanks to a new Order-to-Cash process implementedacross several countries with improved cash visibility and receivables monitoring
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Education
- MasterAudit and ControllingINSEEC Business School2014MasterAudit and Controlling
- Bachelor Corporate FinanceKEDGE Business School2011Bachelor Corporate Finance