About Jamel
French
Native or bilingual
English
Fluent
Experience
- Keyade (Groupm, WPP)Client Lead - Paid Social MediaAugust 2019 - March 2024 (4 years and 7 months)For nearly 5 years, as an expert in social media advertising strategy, I have supported a diverse portfolio of advertisers in the design, execution, and optimization of their campaigns to maximize their results.Main responsibilities:- Coordination and definition of full-funnel strategies in response to the needs and objectives of an advertiser portfolio covering various platforms: (Facebook, Instagram, Twitter, Snapchat, TikTok, Pinterest, LinkedIn, Twitch, Teads).- Operational management of social media campaigns: media plan implementation, scheduling, budget and performance monitoring, optimizations, and recommendations.- Presentation of reports highlighting key KPIs according to campaign objectives.- Support and coaching of junior profiles on their strategic thinking and operational expertise.Clients supported: Boulanger, Transavia, Belambra, SessĂčn, David Yurman, Ebay, Quick, Diffuz, Unilever, Bleu Cerise, Courir, Jules, Ford, Mews, MAIF, Bayer, Ile-de-France MobilitĂ©, Dr Oetker (up to âŹ1M monthly)
- Eddabachi JamelConsultant - Social Media ManagerSOCIAL NETWORKSOctober 2024 - Today (1 year and 8 months)Since October, I have been supporting clients in managing and optimizing their social media advertising campaigns with the goal of maximizing their results through tailored solutions.My missions have allowed me to take on various challenges:- App Install Campaigns: Campaign optimization to boost mobile app downloads on Meta Ads. Results: 91% cost reduction with better installation quality.- Tailored Training: Supporting entrepreneurs in improving their skills in Paid Social strategies. Objective: to make them autonomous in creating, analyzing, and optimizing their campaigns.- Lead Ads & Prospect Generation: Implementation and management of high-performing Lead Ads campaigns to generate qualified prospects. Results: 85% cost reduction and a 9-fold increase in performance.Added value:- Data-driven campaigns for concrete results.- Personalized training adapted to team needs.- Adapted reporting for transparent and effective monitoring.I work closely with my clients to develop innovative, results-oriented strategies for sustainable results, whether for acquisition campaigns, training, or lead generation strategies.
- Centre Anne FrankAfter-School EducatorAugust 2012 - July 2019 (6 years and 11 months)âą Academic support for children aged 6 to 18, withdifficulty assessment and adaptation of supportfor a success rate of over 90% in exams (BAC, Brevet)âą Implementation of educational games
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Education
- Facebook Certified Media Buying ProfessionalFacebook2021
- Snapchat Ads CertifiedSnapchat2023