Freelancer profile translated to English.
Back to original languageAbout Jamal
If you need a young strategist who has been immersed in marketing and advertising, I'm your man! With 7 years of experience that led me to hold a global strategy director position for a digital agency in New York, strategy is my passion.
Passionate about linguistics, semiology, anthropology, sociology, and psychology, I combine social sciences with my practical expertise to generate creative ideas and important strategies for my clients' businesses.
I primarily work on brand platform construction, client briefs, market research analysis, consumer insights, and trend analysis missions.
A graduate of ESSEC, with 5 languages under my belt (and 4 more in progress) and experience in Dubai, Singapore, Shanghai, and New York, I have an international vision of industries, particularly in the healthcare sector. I have also worked for a variety of brands from different sectors, including luxury, automotive, fast food, consumer goods, and retail.
If you need a fresh yet well-developed perspective, don't hesitate!
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Spanish
Fluent
Chinese
Conversational
Italian
Conversational
Portuguese
Basic
Turkish
Basic
Remote only
Primarily works remotely
Experience
- DR COMGlobal Strategy DirectorDIGITAL AND ITFebruary 2019 - February 2020 (1 year)New York, United States
- Driving growth in the US market through strategic recommendations and inspiring creative ideas.
- Leading all Drcom offices’ initiatives to formulate strategic inputs.
- Supporting various workstreams related to strategy development, strategic marketing, new business and commercial excellence.
- Mobilizing and managing teams of strategic consultants on a global level.
- Pushing forward the initiatives of the agency as a whole to adopt a culture of strategy (HR, corporate strategy, partnerships).
- Giving impetus to the development of the New York office alongside the Managing Director.
- Making global decisions that creates long-term improvement.
- Establishing and reviewing key corporate priorities and translating them into a comprehensive strategic plan.
- DR COMAccount & Strategy DirectorDIGITAL AND ITOctober 2017 - February 2019 (1 year and 4 months)Shanghai, Chinao Elaborating business and brand strategies for big pharma companies, as well as companies in Life Scienceso Building and growing strategy team capabilities and fostering a culture of strategic thinking in the agencyo Improving creative excellence thanks to strategic inputs and conceptso Preparing marketing & strategy recommendations for clients with insights, trends and cultural contexto Driving organic growth of existing accounts and acquisition of new business through pitcheso Managing a team of 10+ Account, Creative and Plannerso Handling the whole process of Project Management (SOW, proposal, timeline, quotation, invoicing)o Training colleagues and clients on best case studies (workshops)o Getting involved into the company’s global strategic decisions as well as the agency organizational & HR dynamics
- PublicisInternational Strategic PlannerDIGITAL AND ITApril 2015 - September 2017 (2 years and 6 months)Paris, FranceBrand & Communication strategy for all SANOFI global brands in the following categories: Pain (Doliprane, No Spa), Digestive Health (Maalox, Enterogermina, Essentiale), Allergy (Allegra), Cough&Cold (Rhinathiol, Nasacort), VMS (Mitosyl, Magné B6, Omnivit), Feminine Care (Lactacyd, Dermacyd), Advanced Naturals…o Elaborating strategies for brands based on consumer insightso Building brand platforms (brand purpose, positioning, values, manifestos...)o Training marketing sessions for clientso Competitive Overviews, Copywriting, Storytelling, Market Research & Trendwatchingo Workshops moderation & organisationo Data-crunching & Insight-miningo Overall coordination with local agencies (Digitas, MSL, Saatchi&Saatchi, Zenith Optimedia)o Campaign Ideas development in 360° through Client Briefs & Creative Briefso Focus Groups, ethnography, semiotics sessionso Digital Case Study ReviewsAlso in charge of strategic planning for the following brands: LAURENT-PERRIER, TOURISM IRELAND, SAINT-AGUR (SAVENCIA), OKAY (SCA), MAISONS DU MONDE, CENTURY 21.Working occasionally on new businesses & clients' projects (TEFAL, ENGIE, BNP Paribas, RENAULT, CARREFOUR, ORANGE)
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Education
- Master 2 Pro "Cinema & Audiovisual"Université Paris-Sorbonne 1Le MASTER CINÉMA & AUDIOVISUEL propose une formation en études cinématographiques qui se définit par une triple orientation : pratique, théorique (esthétique, théorie du cinéma, analyse de la création cinématographique) et professionnelle (métiers du cinéma et de l’audiovisuel). Il offre une formation caractérisée par une forte liaison entre la théorie et la pratique et prépare les étudiants non seulement à la poursuite d’étude en doctorat, mais aussi aux diverses professions du monde du cinéma et de l’audiovisuel.
- MBA / GMA ProgramESSEC Singapore2013The Global Manager in Asia is a three-month international program offered to a group of ESSEC MBA/MSc students selected on the basis of their curriculum. It is divided into two blocks, with a one-week recess period in between. The program consists of management courses focused on the Asian business environment and counting as electives for the ESSEC MBA/MSc degree. It also offers a course on Asian Culture and Societies and Mandarin language course at beginner & intermediate level.
Certifications
- HSK 4Shanghai University2019
- Faire une FilmMaison du Film2020