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Jalitza RoggeJR

Jalitza Rogge

Digital PM | MarTech | Digital Strategy

€225/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jalitza

Looking for project management that goes beyond moving tasks on a board?

I'm Jalitza Núñez, a Digital Project Manager with over 5 years of experience leading the intersection of strategic marketing and technological implementation. My focus isn't just "managing," but building efficient digital ecosystems that drive your business growth.

My differential value: Hybrid Profile, I possess the strategic vision of an Account Manager and the technical rigor of a Digital PM. My greatest "superpower" is acting as a bridge between the business objectives of stakeholders and the technical execution of development teams. I speak both languages, ensuring nothing gets lost in translation and that projects are delivered frictionlessly.

My specialty: The MarTech ecosystem, I don't just manage projects, I design solutions. I use technology to automate processes and optimize your time:

Strategy & Automation: Implementation of efficient workflows using HubSpot, Zapier, and ActiveCampaign.

Development & E-commerce: End-to-end management of WordPress and Shopify platforms.

Results that speak for themselves: I have collaborated with clients in high-demand sectors such as Luxury Real Estate, Health, and Education, achieving tangible milestones:
  • Funnel Optimization: 63% improvement in key KPIs through strategic restructuring of digital processes.
  • Conversion Efficiency: 40% reduction in product viewing time thanks to technical and UX improvements.
  • Agile Leadership: Coordination of up to 6 multidisciplinary teams (Design, Dev, Ads, Copy) under Scrum methodologies.

How can I help you?

  • End-to-end digital project leadership.
  • Technology Stack Audits and tool optimization.
  • Clear functional documentation and technical specifications.
  • Advanced reporting with GA4 and Looker Studio.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • Nicea
    Account Manager & Digital Project Manager
    January 2024 - Today (2 years and 5 months)
    Madrid, Spain
    Company specializing in digital strategy and tech implementation for luxury and real estate brands.

    End-to-end digital project management and digital presence:
    • Leadership of complex projects including web development (WordPress/Shopify), API integrations, functional optimizations, and QA
    • Direct coordination with 3–5 teams simultaneously (development, UX/UI design, paid ads, CRM, content)
    • Scope, timeline, and deliverables definition, and change management; complete functional documentation
    • Implementation of omnichannel strategies: automated funnels, email marketing, content calendar
    Project budget management and executive reporting to C-level stakeholders

    Quantifiable results:
    • Supervision of paid campaigns (Meta Ads, Google Ads) that increased key metrics by up to 68% in real estate and education projects (conversions, leads, ROAS)
    • Timeline control: 100% of projects delivered on time
    Tools used: Monday.com (PM), WordPress, Shopify, HubSpot, Google Analytics, Meta Ads Manager, Notion
    Agile Project Management Marketing Automation Project Management Digital Stakeholder Management Transformación digital
  • G Estudios Multimedia
    Key Account Manager
    February 2020 - January 2024 (3 years and 11 months)
    Leadership of key client portfolio (multinational) and comprehensive digital project management
    Strategic account management: Direction of commercial proposals and complex digital campaigns with multiple internal and external stakeholders
    Coordination of 4–6 functional teams (graphic design, web development, copywriting, performance marketing)
    Monitoring of milestones, deliverables, and quality control at each project phase
    Project Management: Management of schedules, budgets, and resources; risk mitigation and scope changes
    Results analysis, executive reporting, and continuous optimization
    Supervision of content planning, campaign calendar, and Ads performance
    Results: 85%+
    Project Management Digital Cross-functional Team Leadership Workflow Optimization Crisis management Content Marketing, Social Media Strategy, Paid Social, Conversion Optimization
  • G Estudios Multimedia
    Social Media Manager
    January 2021 - January 2022 (1 year)
    Madrid, Spain
    • Content planning, graphic design supervision, community management
    • Social media management, responding to inquiries, engagement analysis.
    Content Marketing, Social Media Strategy, Paid Social, Conversion Optimization Data Analytics Analyse KPI Project Management Digital Crisis management

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Education

  • Máster en
    EAE Business School
    2020
    Máster en
  • internacionales
    Universidad Tecnológica Centroamericana
    2017
    internacionales

Skill set

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