About Jalitza
- Funnel Optimization: 63% improvement in key KPIs through strategic restructuring of digital processes.
- Conversion Efficiency: 40% reduction in product viewing time thanks to technical and UX improvements.
- Agile Leadership: Coordination of up to 6 multidisciplinary teams (Design, Dev, Ads, Copy) under Scrum methodologies.
- End-to-end digital project leadership.
- Technology Stack Audits and tool optimization.
- Clear functional documentation and technical specifications.
- Advanced reporting with GA4 and Looker Studio.
Spanish
Native or bilingual
English
Fluent
Experience
- NiceaAccount Manager & Digital Project ManagerJanuary 2024 - Today (2 years and 5 months)Madrid, SpainCompany specializing in digital strategy and tech implementation for luxury and real estate brands.End-to-end digital project management and digital presence:
- Leadership of complex projects including web development (WordPress/Shopify), API integrations, functional optimizations, and QA
- Direct coordination with 3–5 teams simultaneously (development, UX/UI design, paid ads, CRM, content)
- Scope, timeline, and deliverables definition, and change management; complete functional documentation
- Implementation of omnichannel strategies: automated funnels, email marketing, content calendar
Project budget management and executive reporting to C-level stakeholdersQuantifiable results:- Supervision of paid campaigns (Meta Ads, Google Ads) that increased key metrics by up to 68% in real estate and education projects (conversions, leads, ROAS)
- Timeline control: 100% of projects delivered on time
Tools used: Monday.com (PM), WordPress, Shopify, HubSpot, Google Analytics, Meta Ads Manager, Notion - G Estudios MultimediaKey Account ManagerFebruary 2020 - January 2024 (3 years and 11 months)Leadership of key client portfolio (multinational) and comprehensive digital project managementStrategic account management: Direction of commercial proposals and complex digital campaigns with multiple internal and external stakeholdersCoordination of 4–6 functional teams (graphic design, web development, copywriting, performance marketing)Monitoring of milestones, deliverables, and quality control at each project phaseProject Management: Management of schedules, budgets, and resources; risk mitigation and scope changesResults analysis, executive reporting, and continuous optimizationSupervision of content planning, campaign calendar, and Ads performanceResults: 85%+
- G Estudios MultimediaSocial Media ManagerJanuary 2021 - January 2022 (1 year)Madrid, Spain
- Content planning, graphic design supervision, community management
- Social media management, responding to inquiries, engagement analysis.
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Education
- Máster enEAE Business School2020Máster en
- internacionalesUniversidad Tecnológica Centroamericana2017internacionales