Freelancer profile translated to English.
Back to original languageAbout Jalil
Freelance webmarketing consultant based in Paris and Marseille, I specialize in creating web strategies, auditing websites and media campaigns, and implementing acquisition campaigns and marketing automation.
Since June 2020, I have also been co-founder of the company fyne.
My past corporate experiences:
- COVERD / insurance - CMO - 3 years
- MERCI HANDY / cosmetics - Head of Digital - 3 years
- AIR FRANCE / travel - Acquisition & CRM manager - 2 years
- JOBTEASER / recruitment - Webmarketing Manager - 3 years
My previous freelance missions:
- BETA.GOUV / public institution - structuring multi-channel acquisition
- JAPHY / petfood - creation and setup of an acquisition strategy
- INES DE LA FRESSANGE / fashion - Analytics audit of the website and acquisition channels
- ADRESSE.PARIS / fashion - Setup of a lead acquisition campaign
- PRETTO / real estate - Setup of Facebook campaigns
My core business revolves around three main areas:
GROWTH HACKING / ACQUISITION: generating incremental traffic and sales
- Audit of your various webmarketing channels: highlighting areas for quantitative optimization through the analysis of your KPIs (ARR, CPL, CPM, CTR, CAC, ROI, advertising pressure, Conversion Rate...)
- Definition of a strategy adapted to your objectives
- Setup of campaigns on your tools: FB/Instagram ads, Mailchimp, Snapchat Ad, Adwords...
WEB ANALYTICS / CONVERSION: Identify and understand the behavior of your customers and prospects
- Website performance audit
- Identification of customer journeys
- Creation of an attribution strategy
- Training of your teams on tools, KPIs, and meta-vocabulary
RETENTION / CRM: convert your leads & upsell your customers
- Audit and creation of marketing automation workflows
- Analysis of your newsletter performance
- Analysis of cohorts and repurchase cycles
French
Native or bilingual
English
Fluent
Can work on-site
Paris 13e Arrondissement (up to 10km), Bordeaux (up to 10km), Lyon (up to 10km), Marseille (up to 10km)
Experience
- CoverdCMOBANKING AND INSURANCEJune 2021 - August 2023 (2 years and 3 months)- Redesign & management of the overall acquisition strategy (SEO, SEA, Social Ads, Display...)- +207% in new customer acquisition, -75% in CAC, ARR multiplied by 3- Improvement of the pre and post-purchase customer experience- +37% average basket value- Development of strategic partnerships: +12 partners signed- Brand platform redesign: manifesto, mission, and visual identity- Deployment of new offers: loyalty program, coverd care, coverd family & coverd family+
- fyneCo-founder - GMHEALTH AND WELLNESSJanuary 2019 - December 2021 (2 years and 11 months)- Launch of a self-funded e-commerce and retail wellness brand- €120k in revenue, +137% year-over-year growth. 37 stores opened in year 2 including Nocibé and Printemps- Website conversion rate: 4.2%, +73% in 2 years
- Merci HandyHead of digitalFASHION AND COSMETICSJune 2016 - January 2019 (2 years and 8 months)Paris, France- Management of the deployment of Merci Handy e-stores in 5 European countries (France, UK, Germany, Spain, Italy)- Scope: Acquisition, Web and Mobile UX of platforms, e-CRM- Management of the brand's digital P&L- Rationalization of processes (organization, budgets, digital KPIs)- Optimization of digital performance of operations (Media buying, SEO, SEM, emailing, data...)- Management of subcontracted agencies- Participation in the development of the brand's overall development strategy
Reviews
Thomas
Japhy
Reviewed on 7/8/2019
Jalil is an enthusiastic, high-performing, curious, and extremely resourceful individual.
At Japhy, he found new and highly effective acquisition channels. Following his short 3-month engagement, our customer acquisition cost decreased by 50%.
I highly recommend him!
Recommendations
FU
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Education
- International BusinessUIBE of Beijin2009
- Master - Marketing SpecializationNeoma2012