Freelancer profile translated to English.
Back to original languageAbout Jalal-Eddine
đŻ What I bring to you:
Specialist consultant in Marketplace Operations and Market Intelligence, with field expertise at the leaders of retail and fashion tech. I intervene on two levels: strategic (market research, benchmark, decision support for CODIR/CMO) and operational (marketplace launch, seller onboarding, performance, automation). I transform data into concrete and actionable decisions.
đ Key references:
đ” Decathlon (1 year 7 months)
Marketplace Operations & Technical Onboarding on Mirakl: piloting the integration of strategic sellers (API, feeds, Lengow, Channable), reducing time-to-market, Seller Academy project (webinars up to 180 participants), dashboards via Looker Studio & Google Apps Script, workflow automation.
đ Lectra (1 year â 3 missions)
Market Research & Competitive Intelligence for the CMO, 2 strategic studies (70 pages each) on the fashion tech ecosystem and marketplace solutions, which directly guided product investment decisions.
đŽ La Redoute (11 months)
Strategic Partner Migration Manager on Mirakl, integration and performance of partners on the marketplace.
đ ïž Expertise:
âą Marketplace: Mirakl (certified expert), seller onboarding, product feeds, API, Lengow, Channable
âą Market Intelligence: market research, SaaS benchmark, competitive analysis, CODIR/CMO reporting
âą Google Workspace & Automation: Apps Script, Looker Studio, Advanced Sheets, process automation
âą Training & Enablement: training programs, webinars up to 180 participants, fluent English
âą International: multi-country coordination (France, UK, Spain, Germany)
â
For whom?
Large groups and ETIs in retail, e-commerce, and fashion who want to launch or scale their marketplace, make informed strategic decisions, or automate their processes. I work with organizations that have real stakes.
đ§ Response within 1 hour, let's connect. đ
French
Native or bilingual
English
Native or bilingual
Can work on-site
Lille (up to 50km)
Experience
- LectraMarket Research Analyst - Marketplace & E-commerce Market ResearchCONSULTING AND AUDITSMay 2024 - April 2025 (11 months)Bordeaux, FranceConducted two in-depth documentary market research studies (approximately 70 pages each), accompanied by dedicated presentation support to defend and showcase the work done during specific oral sessions.Study 1: Market Intelligence Software in FashionIn-depth analysis of brands' needs in competitive intelligence, dynamic pricing, assortment analysis, and trend detection. The study is based on a data-driven approach, integrating a detailed benchmark of the main market solutions (Retviews, Edited, StyleSage), concrete use cases, artificial intelligence integration levels, and business models. It highlights strategic differentiation levers for fashion retail players seeking powerful analytical tools.Study 2: Feed Aggregators for MarketplacesComprehensive mapping of SaaS solutions for product catalog aggregation and feed automation to marketplaces (Lengow, Shoppingfeed, ChannelEngine, Rithum). The analysis covers key functionalities (mapping, API connectors, stock synchronization, commercial rule automation), pricing, scalability, and compatibility with international marketplaces. The study identifies challenges related to product data quality, omnichannel management, and levers for optimizing GMV and time-to-market for e-merchants.
- DecathlonKey Account Manager / Mirakl Marketplace IntegratorE-COMMERCENovember 2024 - Today (1 year and 9 months)Villeneuve-d'Ascq, FranceResponsible for the technical integration of sellers on the Decathlon marketplace via the Mirakl solution, I support partners in their onboarding and commercial optimization. I conduct in-depth audits and assessments to identify levers for improving their product pages and their presence on the marketplace. Through advanced data analysis, I identify GMV losses and growth opportunities, comparing category performance across different countries. My goal is to optimize the product offering in France by leveraging trends and successes observed internationally to maximize the commercial performance of the marketplace.
- La Redoute - Groupe Galeries LafayettePartner Migration Manager - Mirakl MarketplaceE-COMMERCEMarch 2023 - February 2024 (1 year)Roubaix, France- Management and monitoring of a portfolio of 150 key account sellers (Ralph Lauren - Converse - Project X Paris etc.)- Detection and correction of anomalies on the marketplace- Verification of product and offer integration reports sent by sellers- Support in implementing API Calls, perfecting product pages, and configuring seller feeds- Participation in mapping the marketplace taxonomy
Reviews
Aurelien
LECTRA BORDEAUX
Reviewed on 1/31/2025
Jalal met en avant une bonne compréhension des enjeux liés au e-commerce et une grande capacité d'analyse. Il a su répondre à nos attentes et sa connaissance du marché de l'e-commerce nous a été utile.
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Education
- Specialized Master's Degree (Bac+6), Manager, Data Marketing and E-commerceSKEMA Business School2022MastÚre spécialisé Bac+6, Manager, Marketing Data et Commerce Electronique
- Master 2 (Bac+5), Marketing and Sales ManagementEcole Nationale de Commerce et de Gestion2019Master 2 bac+5, Marketing et action commerciale
Certifications
- Agile Project ManagementAPMG International2022
- Web Project Quality MasteryOpquast2022