Freelancer profile translated to English.
Back to original languageAbout Aurelien
My common thread for 20 years: the brand.
Positioning, tone of voice, storytelling, brand content, UX writing...
I help brands assert their uniqueness.
Storytime.
True story: my first brief was for dog dewormer.
That's when I thought, "OK, this job is for me."
I searched for "copywriting agency," clicked the first link, and called.
I started at Indiana as an intern and left 10 years later as Creative Director.
Strategic planning.
New playground: branding.
At Seenk, I delved into the core of brands.
In parallel, I developed HiJack, an offer for collaborative design sprints.
Consultant since 2020
Third twist (my life will soon be on Netflix), the pandemic.
Redundancy. Tough. And motivating: I immediately became a consultant.
Today, I do exactly what I love: strategy + (co)creation.
- Brand strategy:positioning, brand platform, naming, baseline, storytelling
- Verbal identity:tone of voice, editorial charter, UX writing
- Brand content:social media strategy & production, big idea & 360° campaigns
All in a collaborative mode with a proprietary design sprint methodology.
My 10 great challenges (so far) with Jala.:
• Create the tone and UX writing for the BforBank app
• Define the brand territory for the Fintecture scale-up
• Rebrand Veesion, a future AI unicorn
• Design the Upway brand - naming, platform, website
• Make life insurance accessible with Apicil
• Write ultra-tech scripts for Safran
• Build the social media strategy for Cogedim, InLi, Apollonia, CCCA BTP
• Reveal the power of waste with Particule
• Teach strategy with Narratiiv
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Jala.Boost your Brand 🚀 Strategy, Identity, ContentDIGITAL AND ITOctober 2020 - Today (5 years and 9 months)Houilles, FranceBRAND IDENTITYBrand platformNaming & baselineTone of voice & editorial charterStorytellingBRAND CONTENTBrand content strategyUX writing360° copywritingOperational & relational marketingMain clients:- Amundi: AWIF concept & content- BforBank: complete UX writing for the new app- Cherpas: positioning, tone of voice & storytelling- CNES: employer brand portal- Darwin: tone of voice & UX writing- Fintecture: positioning, tone of voice & storytelling- Gleev: positioning, tone of voice & storytelling- GTT: communication guidelines- Limmedia: social media strategy- Mobilize: UX writing- Orange: films & content- Particule: naming, positioning, tone of voice & storytelling- Renault: films & content- Safran: films & content- SNCF: films & content- Upway: naming, positioning, tone of voice & storytelling- Veesion: positioning, tone of voice & storytelling, launch campaign- YouFirst: UX writing, films & content
- SeenkBrand copywriterDIGITAL AND ITSeptember 2017 - October 2020 (3 years and 1 month)Paris, France"Strategic copywriter": deciphering the brand to better embody its difference.>> My best projects since 2018 >>- Designing the editorial strategy for Ardian, a private equity leader.- Supporting BNP Paribas in the long term: naming, charters, communication materials...- Helping the CNES brand take off, from brand idea to editorial identity- Helping retailers win every time with FDJ- Expressing Manomano's quirky personality- Crafting the future of the startup Quitoque- Launching Valéo's first B2C product- Building the VINCI Group stories brick by brick- Cracking Weekendesk's editorial personality in sprint mode
- HiJackEditorial consultantDIGITAL AND ITSeptember 2017 - October 2020 (3 years and 1 month)Taking Your Ideas to New Places Through Collaborative DesignThe HiJack method bets everything on human nature to compress work that could potentially take months into a few days. Under the watchful eye of a facilitator, who handles time and egos, we cover the "branding" fields of expertise to help you make the right decisions with our talented expert.Clients Hijacked so far:- Weekendesk- Prêt à pousser- Maison TchinTchin- Magic Bazar
Reviews
Recommendations
MP
FU
+3
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Education
- Master - CommunicationIICP - Paris Institute of Communication2008
- Advanced AI for Content CreationInnovEduc2025Intelligence artificielle pour le marketing et la production de contenu
Certifications
- Digital accessibilityWaren Walter2023