About Jakub
- editorial strategy;
- copywriting and premium writing;
- institutional communication;
- digital campaigns;
- editorial branding;
- multichannel content (web, social media, print, newsletters, emailings, video).
French
Native or bilingual
Polish
Native or bilingual
English
Fluent
Experience
- VAUDOISE ASSURANCES,Copywriter, ManagerBANKING AND INSURANCEAugust 2019 - Today (6 years and 10 months)Lausanne, SwitzerlandEditorial managementEditorial management of the Vaudoise Assurances Group's commercial external publications, supervision of an editorial committee composed of four external journalists, regular editorial support for Sales and Marketing, HR, Corporate Communication, Digital Transformation, and Customer Experience departments, adaptation and translation of texts in close collaboration with the internal translation department,editorial deployment of the Group's Employer Brand, Sponsorship, and Social Media strategies; organization of seminars, follow-up of internal and external training courses on written and general communication, insurance products, project management, marketing, and personal developmentStrategic projectsDevelopment of the 2020-2023 editorial strategy, design, writing, and coordination of the annual magazine for all Group clients, writing, management, and promotion of the Editorial Charter, development of the Corporate Communication training for new employees, design and writing of the annual profit-sharing campaign, collaboration on the Company's triennial communication campaign, participation in the development of the Group's sonic identityOperational workWriting of the quarterly e-newsletter, brochures, articles, internal news, advertorials, web content for the Group's platforms, press releases, promotional flyers, mailings and emailings, design and writing of printed and digital advertising posters, videos and radio spots, social media publications, writing of articles for the internal magazine, product naming, digital claims management tools (apps, SMS, emails) and printed materials, writing of legal documents related to private insurance, etc.
- TRIO,Agency ManagementPUBLISHINGJune 2017 - June 2019 (2 years)Lausanne, SwitzerlandDesign and writing of brochures, newsletters, advertisements, websites, digital ads, articles, German/French adaptations, video shoots, radio spots, etc. for MCDONALD'S, CFF, BENU PHARMACIES, CSP, PUBLIBIKE, SIL, INTERIMAN, SANTÉSUISSE, EMIL FREY, FERIZ, LIVIT, SAVI, supervision of the creative team (limited duration)
- GENERALMEDIA,Editor-in-Chief, ManagerPUBLISHINGMay 2014 - May 2017 (3 years)Lausanne, SwitzerlandSupervision of a four-person editorial team and editorial management of GENERALMEDIA Group publications; design, planning, coordination, and writing of the semiannual LOISIRS.CH magazine,partial writing and proofreading of the GENERALMEDIA ANNUAL GUIDES, writing of the LOISIRS PASSPORT, content for the LOISIRS.CH WEBSITE, writing of the monthly LOISIRS.CH newsletter, editorial management of FREIZEIT.CH, implementation of marketing operations in the leisure, culture, and gastronomy sectors, writing assignments for ADVEO (GENERALMEDIA's communication agency), texts and proofreading for the PASSPORT GOURMAND,interviews, reports, web content, supervision of external journalists
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Education
- Letters / CommunicationCollège de Marcolet2008section littéraire