Freelancer profile translated to English.
Back to original languageAbout Jakob
For 10 years, I've been generating ideas for people & brands. Whether it's for a current campaign or long-term brand support. As a Creative Campaign Concepter and Copywriter, I approach every challenge with extensive brand understanding. My product: conceptual ideation, enabling your brand to communicate its essence externally. I am convinced that pointed ideas and skilled communication craftsmanship always make advertising more valuable and relevant in the end. Let me know your goal, and I'll help you find the way there.
What I can do for you:
German (native) & English (fluent)
IDEAS FOR BRANDS AND CAMPAIGNS
Development of ideas and concepts for all types of brand communication with a special expertise in campaigns.
STORYTELLING
Storytelling for brands. For static campaigns or moving images.
COPYWRITING
Creative brand writing for online and offline media: especially 360° campaigns, brand naming, social media content, moving image, brand communication in architectural spaces, landing pages, and more.
BRAND GUIDELINES
Development of guidelines for brand communication and tone-of-voice manuals.
OUT OF THE BOX
Special awareness or guerrilla campaigns, particularly for non-profit organizations, social projects, or sustainability brands.
AUDIO
Conception and supervision of sound recordings and music concepts for moving images.
PRESENTATIONS
Concept presentations within the team or for clients
German
Native or bilingual
Can work on-site
Berlin (up to 50km), München (up to 10km), Augsburg (up to 10km)
Experience
- herznsgut.comFreelance CopywriterE-COMMERCEFebruary 2023 - Today (3 years and 6 months)Berlin, GermanyWHAT I CAN DO FOR YOU:In German (native) and English (fluent)IDEASDeveloping ideas and concepts with a focus on campaigning and moving image.COPYWRITINGCreative writing for online and offline media: especially 360° campaigns, brand namings, holistic social media content, moving image, brand communication in architectural space, websites and more.FILMTreatment development, scriptwriting and voice over development for moving image.BLOGConcept, research and copywriting for brand specific blog articles.MANUALSDeveloping brand communication guidelines and tone of voice manuals.OUT OF THE BOXSpecial awareness campaigns especially for nonprofit organizations, social projects or sustainability brands.AUDIOConcept and supervision of sound recordings and music concepts for moving image.PRESENTATIONSClose work in teams as well as independent briefing supervision and concept presentations to clients.___WAS ICH FÜR SIE TUN KANN:(English below)IDEENEntwicklung von Ideen und Konzepten mit den Schwerpunkten Kampagnen und Bewegtbild.COPYWRITINGKreatives Schreiben für Online- und Offline-Medien: insbesondere 360°-Kampagnen, Brand Namings, ganzheitlicher Social Media Content, Bewegtbild, Markenkommunikation im architektonischen Raum, Websites und mehr.FILMTreatment-Entwicklung, Drehbuchschreiben und Voice-Over-Entwicklung für Bewegtbild.BLOGKonzept, Recherche und Copywriting für markenspezifische Blogartikel.MANUALSEntwicklung von Richtlinien für die Markenkommunikation und von MANUALS für die Markensprache (Tone of Voice).OUT OF THE BOXAufmerksamkeitsstarke Kampagnen mit Fokus auf hohe Awareness, insbesondere für Non-Profit-Organisationen, soziale Projekte oder Nachhaltigkeitsmarken.AUDIOKonzeption und Betreuung von Tonaufnahmen und Musikkonzepten für Bewegtbild.PRÄSENTATIONENEnge Zusammenarbeit in Teams sowie eigenständige Briefingbetreuung und Konzeptpräsentationen vor Kunden.
- Avantgarde Gesellschaft für Kommunikation mbHCopywriterFILM AND AVJune 2019 - February 2023 (3 years and 8 months)München, GermanyMICROSOFT Concept for Modern Work Tools M365DECATHLON Dach Kampagne Deutschland, Claim developmentMERZ AESTHETICS B2C campaign, B2B campaign #MyAttitudeVODAFONE NFT of the #1SMS for a good cause, campaign filmSALESFORCE Pride campaign, online formats, outdoor advertisingFEMACY Launch campaign and Social Media CampaignAUDI IAA 2021 trade fair concept and interactionBOSCH Launch campaign, interaction trade fair »Cook it«GESUND.DE B2B campaign, activation conceptsOCCHIO The »Occhio Lightstream« event concept, activationBOSCH Cookit trade fair concept, brand in space and live presentation
- Heye GmbHJunior CopywriterDIGITAL AND ITFebruary 2018 - May 2019 (1 year and 3 months)München, GermanyGOOGLE Concept for Google Pixel 3 HubsHD PLUS TV and print campaign 2018/2019MC DONALD‘S Social Media Content 01/2019BOSCH POS activation, Social Media VideoSKITTLES Social Media Posts 2018AIRWAVES Concepts for activation, Guerrilla 2018BMW Claim development BMW X5 and X3 2018JIM BEAM OOH campaign 2018ESSO POS campaigns, radio, social mediaSOS CHILDREN'S VILLAGE Spring campaign 2019
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Education
- Mediengestalter D/Psons Kempten2015