About Jaïr
- creative writing and rewriting (NL/EN)
- translations from French to Dutch or English
- stylistic improvement, narration, and storytelling
- web content that captures attention and makes you want to read
Dutch
Native or bilingual
English
Fluent
French
Conversational
Experience
- JunctionAdvertising Concepts & Copywriting for Major Brands (Junction, Leeuwarden)October 2016 - December 2016 (2 months)Leeuwarden, NetherlandsAs part of a mission with the communication agencyJunction(Leeuwarden), I participated in the creation of advertising concepts and the writing of promotional content for various target audiences.Work performed (10/2016 – 01/2017):*Creation of advertising conceptsfor retailers and consumers*Writing of promotional textsadapted to marketing objectives
- Contribution to multi-channel campaigns (print & digital)
- Collaboration with the agency's creative team
Brands I contributed to:- Heineken
- Nestlé
- BAM
- Nivea
- De LezerspoortNovel Published – De dood vertrekt, de liefde blijftAugust 2016 - February 2023 (6 years and 6 months)Haarlem, NetherlandsPublication in 2023 of my novel De dood vertrekt, de liefde blijft byDe Lezerspoort(Haarlem).This book is the result of **seven years of writing**, rewriting, and narrative construction. It explores themes of loss, intimacy, and resilience, through a sensitive and masterful literary voice.I managed the entire creative process:
- development of the story and narrative architecture
- creation of characters and narrative rhythm
- writing and rewriting over several years
- preparation of the final manuscript for publication
Publication Year:2023Publisher:De Lezerspoort (Haarlem)Result:A complete, published, and distributed novel, demonstrating deep writing, creative consistency, and the ability to see a long-term literary project through to completion. - FuturonCopywriting for the Immersive Exhibition Toon Thuis (Toon Hermans)April 2016 - June 2025 (9 years and 2 months)Eindhoven, NetherlandsIn 2016, the communication agencyFuturon(Eindhoven) entrusted me with writing the main text forToon Thuis**, an immersive exhibition dedicated to the Dutch artist **Toon Hermansand presented in 2017 in Sittard-Geleen.My mission was to create a narrative text capable of conveying the poetic, warm, and deeply human universe of Toon Hermans, while making his work accessible to a wide audience.**Work performed:***Writing of the exhibition's central text
- Translation of Toon Hermans' spirit and tone into a contemporary narrative
- Creation of a coherent narrative thread for the visitor experience
- Collaboration with the Futuron creative team and municipal representatives
Result:An immersive and accessible exhibition text, guiding visitors through the intimate and poetic world of Toon Hermans, and contributing to a warm and memorable cultural experience.
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Education
- HBO Vutrure PopulaireHanzehogeschool Minerva, Leeuwarden2012Marketing, design, conception